KOREASCHOLAR

THE IMPACT OF UNHEALTHY = TASTY INTUITION FOOD PERCEPTION BIAS ON THE POSITIONING OF A NEW PRODUCT CATEGORY: AN EMPIRICAL STUDY ON THE SOY MEAT HAMBURGER IN JAPAN

Narichika Isoda, Yuko Yamashita

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.383-386

RUN-OF-THE-MILL OR AVANT GARDE? IDENTIFYING RESTAURANT CATEGORY POSITIONING AND TASTEMAKERS FROM DIGITAL GEOLOCATION HISTORY

Banerjee Syagnik, Amit Poddar

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.2

POSITIONING EMERGING COUNTRIES’ BRANDS

Claude Chailan

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.440

SOUTH AMERICAN COUNTRIES’ POSITIONING ON PERSONALITY TRAITS: ANALYSIS OF 10 NATIONAL TOURISM WEBSITES

José I. Rojas-Méndez, Michael J. Hine

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1963-1977

POSITIONING OF A GERMAN MBA PROGRAMME IN THE INTERNATIONAL MARKET

Ralf Schellhase

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1858

WHERE REGIONAL DESTINATION IMAGE POSITIONING STARTS IN CHINA

Shasha Lin, Andreas H. Zins

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.515-520