KOREASCHOLAR

POSITIVE AND NEGATIVE E-WOM INFLUENCE ON CONSUMER ETHNOCENTRISM

Yang Sun, Hector Gonzalez-Jimenez, Shenghui Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.904-905

PERCEIVED VALUE OF SUSTAINABLE FASHION PRODUCTS AND WILLINGNESS TO DIFFUSE POSITIVE E-WOM INFORMATION

Hyun Min Kong, Eunju Ko

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1621-1622