KOREASCHOLAR

EFFECTS OF SOCIAL MEDIA POSTING ON EXPERIENTIAL ASPECTS OF MATERIAL PRODUCTS AND LIKING OF THEM

Seunghyeon Cho, Jeonghwa Seo, Hakkyun Kim, Sangdo Oh

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1057-1058

WHEN “LIKING” VERSUS POSTING ON SOCIAL MEDIA STRENGTHENS OR WEAKENS PREFERENCE FOR LUXURY PRODUCTS

Jungsun Cho, Junghyun Kim, Bruno Godey

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.57

EYE MOVEMENT STUDY TO INCREASE CONSUMER’S ATTENTION ON VISUAL POSTING OF PRE-LOVED LUXURY FASHION BRAND IN MOBILE APP

Nurrani Kusumawati, Vionna Angelica, Mustika Sufiati Purwanegara

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1544-1545

CUSTOMER ENGAGEMENT IN POSTING REVIEWS: EMPIRICAL EVIDENCE FROM PUBLIC VS. PAID ATTRACTIONS

Xianwei Liu, Markus Schuckert, Rob Law

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.110

OPTIMAL TIMING FOR POSTING A DIRECT PRICE UNDER CHANNEL CONFLICT

Kenji Matsui

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1293-1294