KOREASCHOLAR

THE POWER OF CHRISTMAS CAMPAIGNS TO BUILD STRONG BRANDS

Marta Blazquez Cano, Helen McCormick

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1072

THE ROLE OF PSYCHOLOGICAL POWER OF PASSION IN THE CONTEXT OF COVID-19: ASSOCIATIONS WITH FINANCIAL HARDSHIP AND DEPRESSION

Heejung Park, Annie Pei-I Yu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.973-978

A COMPARATIVE ANALYSIS OF VIEWING EXPERIENCE BETWEEN POWER TAEKWONDO AND GENERAL TAEKWONDO: FOCUSING ON GAMIFICATION

Suhwan Yu, Kihan Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.955-956

THE PREDICTIVE POWER OF CONSUMER DISPOSITIONS ON DOMESTIC AND PRODUCT PURCHASE

Adamantios Diamantopoulos, Christina Papadopoulou, Merve Vardarsuyu, Michela Matarazzo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.909

COOPERATION OR COMPETITION: CONCEPTUALISING AND MEASURING SHARED AGENCY POWER IN CUSTOMER-AI INTERACTIONS

Ben Voyer, Marion Sangle Ferriere, Laszlo Sajtos, Billy Sung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.844

USING AN ALGORITHM TO IDENTIFY CULTURAL ANTECEDENTS OF SUPPORT FOR ALGORITHMS: THE ROLE OF POWER DISTANCE

Abhishek Sheetal, Lijun Shirley Zhang, Shilpa Madan, Krishna Savani

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.690

MITIGATING THE EFFECT OF PARTICIPATION EFFORT IN CONSUMER PARTICIPATORY CSR CAMPAIGNS: THE ROLE OF CONSUMER POWER

Yuna Kim, Eunice (Eun Sil) Kim, Eun Yeon Kang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.382

BRAND STATUS AS A DETERMINANT OF FORGIVENESS: THE ROLE OF POWER DISTANCE BELIEFS

Nikoletta Theofania Siamagka, Maximilian H. E. E. Gerrath, George Christodoulides

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.373

THE POWER OF SILENCE: HIGH-END FASHION BRANDS WITHDRAW FROM SOCIAL MEDIA

Olga Nechaeva, Valentina Mazzoli, Raffaele Donvito, Virginia Vannucci, Gaetano Aiello

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.239-244

NAVIGATING THE AUTHENTIC ONLINE WORD-OF-MOUTH: IDENTIFYING KEY CONSUMERS AND HARNESSING THE POWER OF SOCIAL MEDIA

Denis Utochkin, Ivan Belik

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.165

DETERMINANTS OF INFLUENTIAL INFLUENCERS: THE POWER SHIFT FROM CELEBRITY TO NON-CELEBRITY INFLUENCERS

Ashlyn Moore, Kiseol Yang, Sua Jeon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1020

CLICK TO IMPRESS: THE POWER OF FASHION DESIGNERS IN THE DIGITAL LUXURY SPACE

Charles Lawry, Laee Choi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.516-520

WHEN CONSUMER KNOWLEDGE IS POWER: DETERMINANTS OF LUXURY MATURITY STAGES

Foo-Nin Ho, Jared Wong

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.58-59

WHEN CONSUMERS READ HOW COMPANY HANDLES CUSTOMER COMPLAINTS ONLINE: THE INTERPLAY OF RETAILER RESPONSE AND AUDIENCE POWER

Ran Huang, Sejin Ha

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1555

THE EFFECT OF POWER STRUCTURE IN THE NPD TEAMS ON NPD PERFORMANCE: THE EXTERNAL CONTROL PERSPECTIVE

Chiayang Mac Chang, Leinti Bei, Yung-Chien Lou

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1228-1231

THE EFFECT OF TYPEFACE ON AD EFFECTS CONSIDERING PSYCHOLOGICAL PERCEPTION AND PERCEIVED COMMUNICATOR’S POWER

Soojin Kim, Yoojung Kim, A-Reum Jung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1046-1051

CAPTURING CUSTOMER ENGAGEMENT ON SOCIAL MEDIA: THE POWER OF SOCIAL COMMUNITIES’ ACTIVATION WORDS

Richard Gruss, Eojina Kim, Alan Abrahams, Yuuyun Song, Daniel Berry

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.894

POWER MOTIVATION INFLUENCES ATTITUDE TOWARDS LUXURY GOODS ADVERTISING AFTER ONLINE SOCIAL COMPARISON

Agung Sembada

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.443

DO ACTIONS SPEAK LOUDER THAN WORDS? THE POWER OF PUBLICIZING CORPORATE SOCIAL RESPONSIBILITY

Junhee Seok, Youseok Lee, Byung-Do Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.435

THE POWER OF MONEY: COMPARING MIDDLE CLASS ATTITUDES IN INDIA AND KOREA

Altaf Merchant, Gregory Rose, Sunmee Choi, Drew Martin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.592-593