THE EFFECT OF POWER STRUCTURE IN THE NPD TEAMS ON NPD PERFORMANCE: THE EXTERNAL CONTROL PERSPECTIVE
Chiayang Mac Chang, Leinti Bei, Yung-Chien Lou
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1228-1231
DOES EXTERNAL ENVIRONMENTAL UNCERTAINTY DETERMINE POWER STRUCTURE IN THE NEW PRODUCT DEVELOPMENT PROCESS? THE ROLE OF NEW PRODUCT DEVELOPMENT DURATION
Chiayang Mac Chang, Lien-Ti Bei, Yung-Chien Lou
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1435-1438