KOREASCHOLAR

EXPLORING CONSUMER'S PREFERENCE ON AI AGENTS FOR HIGH-TECH PRODUCTS: THE ROLE OF TEMPORAL PSYCHOLOGICAL DISTANCE

Yuandong Xu, Mengmeng Zhang, Huanzhang Wang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1129-1130

THE BIASED ENERGETIC FUNCTION OF FOODS: RIVALRY AND LOSING GAMES INCREASE SPORT FANS’ PREFERENCE FOR UNHEALTHY FOODS

Yonghwan Chang, Tae Woong Yoo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.728

THE SPILLOVER EFFECT OF COMMERCIAL CONDOM ADVERTISING ON DATING APPLICATION PREFERENCE AND PUBLIC HEALTH

Jingwen Liu, Yu Ma, Peiliang Sun

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.719-720

TOURISTS’ MATING MOTIVES AND PREFERENCE FOR UNPOPULAR DESTINATIONS

Shangzhi Qiu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.401

THE EFFECT OF NOSTALGIA AND NARRATIVE ON HEALTHY FOOD PREFERENCE

Se Kyung Woo, Joonheui Bae, Dong Mo Koo, Hye Jin Ryu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.337

WHEN “LIKING” VERSUS POSTING ON SOCIAL MEDIA STRENGTHENS OR WEAKENS PREFERENCE FOR LUXURY PRODUCTS

Jungsun Cho, Junghyun Kim, Bruno Godey

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.57

EXAMINING THE ANTECEDENTS OF TWEENS´ BRAND PREFERENCE FOR MOBILE NETWORK CHOICE DECISIONS

Amélia Brandão, Mariana Figueirdeo, Mahesh Gadekar

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1271-1282

THE ROLE OF FEELING OF CONTROL IN CONSUMERS’ PREFERENCE FOR SURPRISE-ME SUBSCRIPTION SERVICES

Lan Xia, Jill Lei

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1059

THE ROLE OF BRAND LOVE IN POLITICAL BRAND PREFERENCE

Saikat Banerjee, Bibek Ray Chaudhuri

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1016

THREE KINDS OF ANTHROPOMORPHIZED BRANDS AND CONSUMER PREFERENCE: MEDIATING EFFECTS OF INSTRUMENTAL AND TERMINAL MATERIALISM

Akinori Ono, Masaki Aiba, Koshi Takeda, Hanako Hokari, Tetsuya Ichikawa

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.501

THE EFFECT OF MOVING DIRECTION ON PRODUCT PREFERENCE

I-Shan Hsieh, Ryoka Asakura, Yuri Komon, Shota Narukawa, Ryoichiro Mitsuda, Mayuko Nishii, Takeshi Moriguchi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.225-228

THE DIFFERENTIAL EFFECTS OF WOM COMMUNICATION AGAINST MASS COMMUNICATION ON INDIVIDUAL CONSUMER PREFERENCE AND CONSUMER HETEROGENEITY

Jaihak Chung, Youngchan Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.956

PREFERENCE FOR VISUAL VERSUS TEXTUAL INFORMATION IN COMPLEX TASK DECISION

Sereikhuoch Eng

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1338-1339

PREFERENCE REVERSAL: PERSPECTIVE WITH GENERALIZED CONSTRUAL LEVEL THEORY

Makoto Abe, Takeshi Moriguchi, Akira Yashima

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1300-1303

BRAND ORIGIN AND PRODUCT PREFERENCE: A STUDY OF URBAN ADULT CHINESE CONSUMERS

Qing Shan Ding, Robert Bradshaw, Len Tiu Wright

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.401-414

ANTECEDENTS OF SUBJECTIVE KNOWLEDGE DEVELOPMENT AND IMPACTS ON FIRST TIME BUYING AND RE-PURCHASING PREFERENCE HETEROGENEITY: EVIDENCE IN THE CHINESE CAR MARKET

Lixian Qian, Didier Soopramanien

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.350-351