KOREASCHOLAR

THE EFFECTS OF VR FASHION STORES OF VISUAL TACTILE AND PRESENCE ON CONSUMER ATTITUDE

Sanghoon Lee, Eunju Ko, Minjung Cho

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.734

HOW TO EFFECTIVELY ACTIVATE TOURISTS’ MENTAL SIMULATION: PRESENTING DESTINATION PHOTOS WITH HUMAN PRESENCE

Yuan Li, Lisa Wan

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.399

THE MECHANISM OF CO-PRESENCE AND SOCIAL PRESENCE ON CONSUMER PURCHASE INTENTION IN E-COMMERCE LIVE STREAMING

Xiaolei Yu, Bing Jiang, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.109

RESEARCH ON THE INFLUENCE OF USEFULNESS AND USABILITY OF METAVERSE SITUATIONAL PERCEPTION ON BRAND EXPERIENCE BASED ON SOCIAL PRESENCE

Xiaolei Yu, Xuxiang Cheng, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.94

EFFECTS OF FIRM PRESENCE IN CUSTOMER-OWNED TOUCH POINTS: A SELF-DETERMINATION PERSPECTIVE

Ali Yakhlef, Fredrik Nordin, Tea Dahlgren

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.714

DRONE RACING SPECTATING: THE EFFECTS OF SPECTATING MODES ON AUDIENCE IMMERSION AND PRESENCE

Young-Seok Kim, Mijung Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.710-711