KOREASCHOLAR

GREEN GLORY OR GLOAT? UNVEILING SCHADENFREUDE IN GREEN PRESTIGE ADVERTISING

Ser Zian Tan, Lin Yang, Wee Hong Loo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.690

ARROGANCE OR PRESTIGE? WHEN PRIDE MEETS ENVY IN LUXURY MARKETING

Billy Sung, Ian Phau

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.390-391

THE INFLUENCE OF STORE LOCATION PRESTIGE ON THE PERCEIVED STATUS OF LUXURY AND NON-LUXURY BRANDS

Ken Kumagai, Shin’ya Nagasawa

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.63

PRESTIGE DEGREE AMONG LUXURY BRANDS

Suzane Strehlau, Evandro L. Lopes

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1019