KOREASCHOLAR

THE WELFARE EFFECTS OF BEHAVIOR-BASED PRICE DISCRIMINATION IN E-COMMERCE

Francesco Gabriele

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.54

WHEN TWISTS BECOME PREMIUM: THE ROLE OF LUXURY INVOLVEMENT IN PRICE PERCEPTION

Seolwoo Park, Sohyeon Park

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.2-4

HOW ITEMS ON SHOPPING LISTS ARE RELATED TO CONSUMER PERCEPTIONS OF GROCERY STORES’ QUALITY, SELECTION, AND PRICE LEVELS

Pilsik Choi, Fei L. Weisstein

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.895

CHEAP OR VALUABLE?! THE INTERACTION EFFECTS OF ORIGINAL PRICE AND DISCOUNT PRESENTATION ON SUBOPTIMAL FOOD PURCHASE INTENTIONS

Hsiu-Hua Chang, Long-Chuan Lu, Tzu-Chiao Kuo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.847-848

HETEROGENEITY IN INTERNAL REFERENCE PRICE FORMATION: SOME PRELIMINARY FINDINGS

Isabel Son, Jean-Pierre van der Rest

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.518

THE FILIPINO “DESERVE KO ‘TO” MINDSET AS A FORM OF SELF-REGULATION AND THE MODERATING ROLE OF PRICE PERCEPTION ON ONLINE RETAIL THERAPY

Marlo Novino, Joliber Caminong, Rosalinda Andres

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.461

DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST

Mahesh Gadekar, Amélia Brandão

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1583-1586

EXTENDED ABSTRACT: DOES PRICE UNFAIRNESS PERCEPTION WILL STILL ENSURE PURCHASE INTENTION? : MEDIATION OF CONSUMER BRAND IDENTIFICATION AND BRAND TRUST

Mahesh Gadekar, Amélia Brandão

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1292-1296

THE EFFECT OF CONSUMERS’ PERCEIVED RISK AND PRODUCTS’ SEASONALITY ON CONSUMERS’ PRICE THRESHOLD AND PRICE ACCEPTABILITY

Juhee Song, Takeshi Moriguchi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1126-1130

THE EFFECT OF PRICE STRATEGIES AND MESSAGE APPEALS OF UPCYCLING FASHION BRANDS ON CONSUMERS’ PERCEPTION AND SUSTAINABLE CONSUMPTION

Yoon Hi Sung, Eun Yeon Kang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.206

MISSING PRICE-RELATED INFORMATION – AN ASSESSMENT OF PRICING PRACTICES IN THE B2B CONTEXT–

Iris Schmut

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.110-119

UNDERSTANDING HOW BRAND PRICE IMAGE AFFECTS CUSTOMER ATTITUDE ACROSS INTERNATIONAL MARKETS: EVIDENCE FROM LATIN AMERICA

Mbaye Fall DIALLO, Jose Ribamar SIQUEIRA Jr

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1587

THE FRAMING EFFECT OF SURCHARGE TYPE ON MENU PRICE PERCEPTION AND DEMAND

Shuo Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.728

MULTI-TIER PAY WHAT YOU WANT: COMBINING ENDOGENOUS AND SECOND-DEGREE PRICE DISCRIMINATION

Karl Akbari, Udo Wagner

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.716

THE IMPACT OF COMPARATIVE PRICE ON CONSUMER TOLERANCE FOR SERVICE FAILURE

Hailong Yang, Yuanyu Zhang, Liangjing Che

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.572

THE MYTH OF THE SOCIAL CONSUMER – IMPACT OF INDIVIDUALISM ON PRICE INCREASE FAIRNESS

Doreen Pick, Stephan Zielke

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.504-505

100% vs. 200% PRICE MATCHING GUARANTEES

Dong-Hee Koh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.184-185

HOW TO PRESENT PRICE PREMIUMS AND MONETARY SAVINGS OF ECO-FRIENDLY PRODUCTS: A MENTAL ACCOUNTING THEORY PERSPECTIVE

Junyong Kim, Jungyun Jeong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1462-1465

PRICE ASSESSMENT IN BUSINESS RELATIONSHIPS: AN ANALYSIS OF NET AND COMBINATORY EFFECTS OF RELATIONSHIP ATTRIBUTES

Alexander Leischnig, Björn Ivens, Sabrina Thornton, Catherine Pardo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.909-920

ARE SUPER BOWL ADS A SUPER WASTE OF MONEY? THE INTERMEDIARY ROLE OF CUSTOMER EQUITY ON STOCK PRICE

Sascha Raithel, Charles R. Taylor, Stefan J. Hock

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.2017-2018