KOREASCHOLAR

INVESTIGATING CONSUMERS’ PRIVACY CONCERNS, ATTITUDES TOWARDS IN-GAME ADVERTISEMENTS, AND BEHAVIORAL OUTCOMES

Gina A. Tran, Atefeh Yazdanparast

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.788-789

SERVICE TYPE AND CUSTOMER PRIVACY CONCERNS AFFECT ROBOT ADOPTION INTENTIONS

Qi Yao, Chao Hu, Wenkai Zhou

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.629-630

EXPLORING THE DATA AUTHORISATION TO THIRD-MARKET IN COOKIES MARKETING: ROLE OF TRUST ON PLATFORM, BUSINESS’S PRIVACY ASSURANCE, CONSUMER CONTROLLABILITY

Jie Meng

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.485

THE PERSONALIZATION-PRIVACY PARADOX: EXAMINING THE IMPACT OF TARGETING DISCLOSURES ON CONSUMER BEHAVIOR IN ONLINE PRIVACY

Rachel Esther Lim, Yoon Hi Sung, Eun Yeon Kang, Kacy Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.42

INVESTIGATING A MODERATED MEDIATION MODEL OF THE IMPACT OF PERSONALIZED MESSAGE APPEAL AND PRIVACY THREAT EXTENT ON CONSUMER BEHAVIOUR

Adel Hadjiesmaeili, Narongsak Thongpapanl, Abdul Ashraf, Magnus Hultman

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.31

TOO MUCH INFORMATION? CONSUMER DATA AND ONLINE PRIVACY IN HONG KONG

Julie Bilby, Vicky Wing Kei Ng

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.898-899

ONE PIECE OF INFORMATION LEADS TO ANOTHER: CONSUMERS’ PRIVACY CONCERN, TRUST AND THE TRAP OF WILLINGNESS TO SHARE INFORMATION

Monica Grosso, Sandro Castaldo, Hua Li

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1177

DISENTANGLING THE “SOCIAL SHARING PARADOX”: A THREE-MARKET STUDY OF PRIVACY, TRUSTING BELIEFS AND INFORMATION DISCLOSURE IN SOCIAL MEDIA

Margherita Pagani, Alessandro Ferrari

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.263-264

THE INFLUENCE OF CONSUMER BELIEF ABOUT USING MOBILE TOUCH ID FOR IN-APP PAYMENTS: THE ROLES OF PERCEIVED CONVENIENCE, SECURITY, AND PRIVACY

Eunsin Joo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.218

THE INFLUENCE OF PRIVACY INFORMATION IN MOBILE APPS

Morikazu Hirose, Kei Mineo, Keiya Tabe

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1337-1341

CAN CONSUMER PRIVACY CONCERN BE A THORN FOR LOYALTY PROGRAMS?

Anastasia Stathopoulou, George Balabanis

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.894-895

PRIVATE HEALTH DATA DISCLOSURE – A REPEATED SCENARIO DESIGN TO INVESTIGATE THE WILLINGNESS TO PROVIDE DATA ACCESS TO INSURANCE COMPANIES

Antje Niemann, Verena Rapp

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.97-98