KOREASCHOLAR

CO-BRANDING BETWEEN PRIVATE LABELS AND NATIONAL BRANDS: DOES A CO-BRANDING STRATEGY IMPROVE CONSUMERS’ ATTITUDES TOWARD PRIVATE LABELS IN JAPAN?

Wataru Kamiya

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1559-1562

WHY DO CONSUMERS BUY PREMIUM PRIVATE LABELS? – SOME QUALITATIVE INSIGHTS

Olivier Reimann, Udo Wagner

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.58-59