KOREASCHOLAR

COUNTRY OF ORIGIN EFFECT: THE ROLE OF INFORMATION PROCESSING IN PRODUCT EVALUATION

A-Reum Jung, Jun Heo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.173

CONGRUITY AND PROCESSING FLUENCY: AN ANALYSIS ON THE EFFECTIVENESS OF EMBEDDED ONLINE VIDEO ADVERTISING

Zhiying Jiang, Chong Guan, Meilin.Zhang, Ivo. L. de Haaij

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.737-742

INFLUENCER ADVERTISING ON SOCIAL MEDIA: THE EFFECTS OF PRODUCT-INFLUENCER CONGRUENCE AND SPONSORSHIP DISCLOSURE ON MOTIVE INFERENCE PROCESSING

Do Yuon Kim, Hye-Young Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.528-529

ILLUSION OF PROCESSING FLUENCY ON PRO-SOCIAL CAMPAIGNS: UNJUSTIFIABLE EFFORTS PRODUCE GUILTY FEELINGS

Yaeeun Kim, Yaeri Kim, Vinod Venkatraman, Kiwan Park

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.437-438

THE ROLE OF NARRATIVE TRANSPORTATION AND STYLE OF PROCESSING IN LUXURY BRAND STORYTELLING

Heejin An, Minjung Park

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.604-606

REVERBERATION IN SPOKEN PRODUCT INFORMATION MESSAGES INFLUENCES EVALUATIVE INFORMATION PROCESSING

Johann Melzner, Jochim Hansen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.326

THE IMPACT OF COGNITIVE PROCESSING ON RADICAL AND INCREMENTAL NEWPRODUCT DEVELOPMENT PERFORMANCE

Tetsuo Horiguchi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.81-86

ADVERTISING SIGNALING THROUGH THE CONSUMER’S INFORMATION PROCESSING PERSPECTIVE

Clara Isabel Koetz, Cristiane Pizzutti dos Santos, Gérard Cliquet

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.62-65