KOREASCHOLAR

THE IMPACT OF UNHEALTHY = TASTY INTUITION FOOD PERCEPTION BIAS ON THE POSITIONING OF A NEW PRODUCT CATEGORY: AN EMPIRICAL STUDY ON THE SOY MEAT HAMBURGER IN JAPAN

Narichika Isoda, Yuko Yamashita

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.383-386

FROM PRODUCT TO CATEGORY: HOW AN INNOVATIVE PRODUCT TYPE COULD GROW INTO A DOMINANT PRODUCT CATEGORY

Bangsil (Esther) Lee, Jina Kang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1116-1117

THE BEHAVIORAL EFFECTS OF CONSUMER ETHNOCENTRISM: THE ROLE OF BRAND, PRODUCT CATEGORY AND COUNTRY OF ORIGIN

George Balabanis, Nikoletta-Theofania Siamagka

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.587-588