KOREASCHOLAR

SIMILARITIES IN PRODUCT DESIGN AND THEIR INFLUENCE ON CONSUMER BEHAVIOR

Kazuko Sakamoto

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.829-833

DECIPEHERING SUCCESSFUL NEW PRODUCT LAUNCH: FINDING BALANCE BETWEEN DESIGN FORM AND FUNCTION, AND CONSUMER INNOVATIVENESS

Tania Bucic, Obaid Gill, Liem Ngo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1233-1234

PAST EXPERIENCES OR NEW CREATIVE IDEAS? EXPLORING THE CONNOTATIONS OF PRODUCT AESTHETICS TO GAIN NEW MARKET SHARE

Jingyi Sun

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.700-703

THE INFLUENCE OF DESIGN ON LUXURY BRAND LOVE

Aurélie Hemonnet-Goujot, Pierre Valette-Florence

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.698