KOREASCHOLAR

FROM BEAUTY PREMIUM TO BEAUTY PENALTY: ROLE OF EMOTIONAL EVALUATION UNDER PRODUCT FAILURE

JungHwa Hong, Kyung-Ah Byun

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.731-732

COUNTRY OF ORIGIN EFFECT: THE ROLE OF INFORMATION PROCESSING IN PRODUCT EVALUATION

A-Reum Jung, Jun Heo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.173

FURTHER THAN MEETS THE EYE: HOW CLOSING AND OPENING EYES AFFECTS CONSTRUAL LEVEL AND UTILITARIAN AND HEDONIC PRODUCT EVALUATION

Younghwa Lee, Sukki Yoon, Kacy Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.591

EFFECT OF PRODUCT MESSAGE TYPE (NOVELTY AND MEANINGFULNESS) ON NEW PRODUCT EVALUATION WITH SPENDTHRIFT AND TIGHTWAD CONSUMERS

Taehyun Suh, Byung Kyu Kim, Subin Im

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.293-297

A NEGATIVELY EXPERIENCED CO-CREATION PROCESS AND ITS EFFECTS ON THE EVALUATION OF THE SELF-DESIGNED PRODUCT

Madleen Moritz

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1205-1210