KOREASCHOLAR

INFLUENCE OF INFORMATION CHARACTERISTICS OF AI GENERATED ONLINE REVIEW SUMMARIES ON PRODUCT SALES

Ziyi He, Jiaoju Ge, Guoxin Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.314-317

COUNTRY OF ORIGIN EFFECT: THE ROLE OF INFORMATION PROCESSING IN PRODUCT EVALUATION

A-Reum Jung, Jun Heo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.173

REVERBERATION IN SPOKEN PRODUCT INFORMATION MESSAGES INFLUENCES EVALUATIVE INFORMATION PROCESSING

Johann Melzner, Jochim Hansen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.326