SEGMENTING FAIR-TRADE CONSUMERS BASED ON PRODUCT KNOWLEDGE
Tae-Im Han
Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.304-305
DO EXPLORATORY AND EXPLOITATIVE MARKETING CAPABILITIES REALLY BENEFIT FROM MARKET KNOWLEDGE DEVELOPMENT AND EXTERNAL TIES IN NEW PRODUCT SUCCESS?
Nima Heirati, Aron O’Cass
Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1954-1955