KOREASCHOLAR

COUNTRY OF ORIGIN EFFECT: THE ROLE OF INFORMATION PROCESSING IN PRODUCT EVALUATION

A-Reum Jung, Jun Heo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.173

STATE-OF-ORIGIN EFFECTS AND STATE ETHNOCENTRISM

Jae Min Jung, Jillian Muñoz, Jarrod Griffin, Cailin Kuchenbecker, Stephanie Muñoz

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1291

ON THE EVALUATIVE PERTINENCE OF DIFFERENT LEVELS OF PLACE-PRODUCT INTERRELATION – RE-VISITING THE ROLE OF PRODUCT CATEGORIES IN COUNTRY-OF-ORIGIN EFFECT RESEARCH

Mikael Andéhn, Mats E. Nilsson, Fredrik Nordin

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.615-634

THE BEHAVIORAL EFFECTS OF CONSUMER ETHNOCENTRISM: THE ROLE OF BRAND, PRODUCT CATEGORY AND COUNTRY OF ORIGIN

George Balabanis, Nikoletta-Theofania Siamagka

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.587-588

BRAND ORIGIN AND PRODUCT PREFERENCE: A STUDY OF URBAN ADULT CHINESE CONSUMERS

Qing Shan Ding, Robert Bradshaw, Len Tiu Wright

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.401-414

ETHNOCENTRISM & PRODUCT INVOLVEMENT ON COUNTRY OF ORIGIN EFFECT OF MALAYSIAN CONSUMERS

Yong June Kim, Su Chen Phang, Hyeonyeong Seo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.115