KOREASCHOLAR

“ONE COMMUNE ONE PRODUCT” AS AN INTRA- AND INTER-NATIONAL MARKETING STRATEGY IN VIETNAM

STEVE KOPP, BACH KIM, VOHONG TU

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1301-1302

TRANSLATING NEW PRODUCT DEVELOPMENT-LEVEL IMPROVISATION-BASED LEARNING INTO STRATEGY IN SMEs

Artemis Tonikidou, Anne Souchon, Kyriakos Kyriakopoulos, Paul Hughes, Belinda Dewsnap, Mathew Hughes

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.300-305

THE ROLE OF INNOVATION CAPABILITY ON THE RELATIONSHIP BETWEEN PRODUCT STRATEGY AND EXPORT PERFORMANCE: A CROSSNATIONAL STUDY OF KOREAN AND JAPANESE FIRMS

Insik Jeong, Jong-Ho Lee, Eunmi Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1213-1218

SOCIAL MEDIA AND LUXURY PRODUCT PURCHASE: DEVELOPING AN EFFECTIVE STRATEGY TO REDUCE THE CONSUMPTION OF IVORY PRODUCTS IN CHINA

Ge Xiao, Shaokang Wang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.298

CUSTOMER VALUE ANTICIPATION, PRODUCT INNOVATIVENESS, AND CUSTOMER LIFETIME VALUE: THE MODERATING ROLE OF ADVERTISING STRATEGY

Hao Zhang, Xiaoning Liang, Xiao Yu Zhao, Zhong Peng Cao

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.666-677

INTERNATIONAL PRODUCT INNOVATION MARKETING STRATEGY: EVIDENCE OF EU SUBSIDIARY FIRM CAPABILITIES AND HOST INSTITUTIONS IN CHINA, 1998-2009

Huifen Cai, Len Tiu Wright

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.3-20