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HOW COMPLEXITY-INDUCED CONSTRUAL AFFECTS THE PERCEPTION OF PROMOTIONAL MESSAGES

Kacy Kim, Sukin Kim, Gabrielle Corner, Sukki Yoon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1315

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HOW COMPLEXITY-INDUCED CONSTRUAL AFFECTS THE PERCEPTION OF PROMOTIONAL MESSAGES

Kacy Kim, Sukin Kim, Gabrielle Corner, Sukki Yoon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1248

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