KOREASCHOLAR

HOW PROSOCIAL BEHAVIOR FRAMING CHANGES DONATION BEHAVIOR OF ENTITLED INDIVIDUALS

Alexandra Polyakova

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.516-517

I AM TOO GOOD TO BE TRUE: HOW SELF-ENHANCEMENT MOTIVATIONS SHAPE PROSOCIAL BEHAVIOR OF ENTITLED INDIVIDUALS

Alexandra Polyakova

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.678-684

“I WILL DONATE TIME TODAY AND MONEY TOMORROW”: THE MODERATING ROLE OF ATTITUDE TOWARD NONPROFIT ORGANIZATION ON DONATION INTENTION

Doori Song, Dong Hoo Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.862