KOREASCHOLAR

DIVERSITY AND PROSOCIAL BEHAVIOR: THE ROLES OF DEPRIVATION AND EMPATHY

Jungsil (David) Choi, Seongsoo (Simon) Jang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.157

HOW PROSOCIAL BEHAVIOR FRAMING CHANGES DONATION BEHAVIOR OF ENTITLED INDIVIDUALS

Alexandra Polyakova

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.516-517

I AM TOO GOOD TO BE TRUE: HOW SELF-ENHANCEMENT MOTIVATIONS SHAPE PROSOCIAL BEHAVIOR OF ENTITLED INDIVIDUALS

Alexandra Polyakova

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.678-684

“I WILL DONATE TIME TODAY AND MONEY TOMORROW”: THE MODERATING ROLE OF ATTITUDE TOWARD NONPROFIT ORGANIZATION ON DONATION INTENTION

Doori Song, Dong Hoo Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.862