HOPE, FEAR, AND CONSUMER BEHAVIORAL CHANGE AMID COVID-19: A CONCEPTUAL MODEL BASED ON THE PROTECTION MOTIVATION THEORY
Jiyoung Kim, Jihye Min, Kiseol Yang
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1224-1225
AN EXTENDED PROTECTION MOTIVATION THEORY MODEL OF ENERGY SAVINGS AND CARBON REDUCTION BEHAVIORAL INTENTIONS --THE MEDIATION ROLE OF PROTECTION MOTIVATION
Mei-Fang Chen
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1168