KOREASCHOLAR

HOW EMBEDDED CUES OF SUPPLY-BASED SCARCITY, SELF-CONGRUITY, AND PSYCHOLOGICAL OWNERSHIP INFLUENCE CUSTOMER ENGAGEMENT IN MARKETING COMMUNICATIONS?

Rawan Hamdan, Husni Kharouf, Yan Sun

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1055

“THIS IS MY FAVE!”: THE EFFECTS OF PSYCHOLOGICAL OWNERSHIP OF FAVORITE IDOLS ON CONSCIOUSNESS TOWARD OTHER FANS AND WELL-BEING

Atsuko Inoue, Yutaka Ueda

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.752

THE MULTILEVEL EFFECT OF BRAND COMMUNICATION ON BRAND CITIZENSHIP BEHAVIOR: THE MODERATED MEDIATION OF BRANDING CULTURE AND BRAND PSYCHOLOGICAL OWNERSHIP

Hsu-Hsin Chiang, Tzu-Shian Han

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1558-1561

PSYCHOLOGICAL OWNERSHIP AND THE EMERGENCE OF UNINTENDED BRAND MEANINGS

Daniel Dietrich

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1532-1533

ENGAGING WITH CONSUMERS AT SOCIAL MEDIA SITES: THE MEDIATING ROLE OF PSYCHOLOGICAL BRAND OWNERSHIP

Hua Chang, Lingling Zhang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.534