KOREASCHOLAR

THE ROLE OF CONSUMERS’ EMOTIONS OF DELIGHT ON BOOK PURCHASE DECISION PROCESS IN AN ONLINE SETTING

Junghwa Son, Kevin Dio, Ho Park, Changju Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.202-205

THE DIFFERENCE OF THE STRUCTURE OF CATEGORY KNOWLEDGE AT EACH STAGE OF THE PURCHASE DECISION MAKING-PROCESS

Naoki Akamatsu

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1477-1481