KOREASCHOLAR

TESTING A CONSUMER BRAND ENGAGEMENT SCALE IN AN INSTAGRAM COSMETIC PURCHASE CONTEXT

Helen Inseng Duh, Thembekile Mayayise

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.758-765

EXAMINING THE DRIVERS AND OUTCOMES OF PURCHASE ENGAGEMENT IN AUSTRALIAN B2B PROFESSIONAL SERVICES

Munyaradzi W. Nyadzayo, Riza Casidy, Park Thaichon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1523-1524