KOREASCHOLAR

CHEAP OR VALUABLE?! THE INTERACTION EFFECTS OF ORIGINAL PRICE AND DISCOUNT PRESENTATION ON SUBOPTIMAL FOOD PURCHASE INTENTIONS

Hsiu-Hua Chang, Long-Chuan Lu, Tzu-Chiao Kuo

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.847-848

UNCOVERING THE IMPACT OF GENDER LABELS ON CLOTHING PERCEPTIONS AND PURCHASE INTENTIONS: AN EXPERIMENTAL ONLINE SURVEY

Paula Küffner, Andreas Graefe

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.611-612

THE IMPACT OF INFLUENCER MARKETING AND INSTAGRAMMERS ON CONSUMER PURCHASE INTENTIONS AND BRAND ATTITUDE

Ricardo Godinho Bilro, Sandra Maria Correia Loureiro, Filipa Rosado Pinto, Inês Costa

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.478-479

VIRTUAL SUPERMARKET SETTING: EXPLORING ANTECEDENTS OF EMOTIONS AND PURCHASE INTENTIONS

Sandra Maria Correia Loureiro, Carolina Correia, João Guerreiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.468-472

FACTORS AFFECTING MILLENNIALS’ ATTITUDES AND PURCHASE INTENTIONS TOWARD LUXURY FASHION BRANDS ONLINE : THE ROLE OF NATIONAL CULTURE

Regina Burnasheva, YongGu Suh

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1141

EXPLORING MILLENNIAL CONSUMERS’ PERCEPTIONS, ATTITUDES AND PURCHASE INTENTIONS TOWARDS LUXURY FASHION WEARABLE TECHNOLOGY (SMARTWATCHES)

Marta Blazquez Cano, Bethan Alexander, Karie Fung

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.208-213

FACTORS DRIVING CONSUMER INTENTIONS TO PURCHASE AND WORD-OF-MOUTH OF FASHION PRODUCTS ON SOCIAL MEDIA SITES

Eun Joo Park, Eun Young Kim

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1712-1713

THE INFLUENCE OF DESIGN INNOVATION ATTRIBUTES ON PERCEPTIONS, ATTITUDES, AND PURCHASE INTENTIONS AMONG DESIGNERS AND CONSUMERS

Jaehee Chung, EunjuKo, Jinghe Han

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1048-1049

PERCEIVED BRAND LOCAL CONNECTEDNESS VERSUS PERCEIVED BRAND GLOBALNESS: THEIR RELATIVE IMPACT ON CONSUMERBRAND IDENTIFICATION AND PURCHASE INTENTIONS

Christina Sichtmann, Adamantios Diamantopoulos

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.940