KOREASCHOLAR

FASHION LUXURY E-COMMERCE ONLINE SHOPPING EXPERIENCE: A QUALITATIVE ANALYSIS

Patricia SanMiguel, Cristina Sánchez-Blanco, Marta Torregrosa, Jorge del Río

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.417-421

RELATIONSHIP MARKETING IN P2P SHARING ACCOMMODATION: A QUALITATIVE STUDY ABOUT AIRBNB

Beatriz Casais, Mariana Sarmento, Juliana Fernandes

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.314

THE DIFFERENT SHADES OF BRAND HATE: A QUALITATIVE APPROACH

José Pereira, Sandra Loureiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.632-636

EXPLORING USERS’ PERCEPTION OF VOICE ASSISTANTS : QUALITATIVE APPROACH

Claire Whang, Hyunjoo Im, Garim Lee

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1-5

QUALITATIVE EFFECTS OF IN-STORE DISPLAYS USING THE SINGLE SOURCE DATA OF USER GENERATED CONTENTS AND POINT OF SALES

Takashi Teramoto, Akira Shimizu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1054

A QUALITATIVE APPROACH TO UNDERSTANDING SELF-CONSTRUAL

‘Ilaisaane M.E. Fifita

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.793

SERVICE FAILURES WITHIN SERVICE DELIVERY NETWORKS: A QUALITATIVE STUDY IN TRAVEL AND TOURSIM INDUSTRY

Chutinida Phalusuk, Markus Blut, Klaus Schoefer, Mitchell Ness

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.604-605

LUXURY BRAND COMMUNICATION ON SOCIAL MEDIA: A QUALITATIVE STUDY OF THE CHINESE MARKET

Lala Hu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.160-161

PATHWAYS TO CUSTOMER ENGAGEMENT: QUALITATIVE INSIGHTS

Kati Kasper-Brauer, Anna Nauen, Margit Enke

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.112

IN-FLIGHT ATTRIBUTES AND MINDFUL PASSENGERS: QUALITATIVE COMPARATIVE ANALYSIS (QCA) OF RELATIONSHIP QUALITY AND BEHAVIOURAL INTENTIONS CONFIGURATIONS

Sandra Maria Correia Loureiro

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1032-1033

UTILIZING QUALITATIVE INFORMATION IN ONLINE REVIEWS FOR SALES FORECASTING: THE VALUE OF FUNCTIONAL AND EMOTIONAL USER-GENERATED CONTENT

Seongsoo Jang, Jaihak Chung, Vithala R. Rao

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.942-945

DETERMINANTS OF BRAIN DRAIN IN CHINESE FAMILY BUSINESS: A FUZZY-SET QUALITATIVE COMPARATIVE ANALYSIS

Huifen (Helen) Cai, Graça Miranda Silva

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.96

THE EFFECT OF CORRUPTION ON CHINESE FIRMS: A COMBINATION OF ECONOMETRIC ANALYSIS AND FUZZY-SET QUALITATIVE COMPARATIVE ANALYSIS

Qunyong Wang, Na Wu, Helen (Huifen) Cai

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.94

APPLYING A FUZZY SET QUALITATIVE COMPARATIVE ANALYSIS FOR CONFLICT RESOLUTION DURING NEW SERVICE DEVELOPMENT

Kalliopi Chatzipanagiotou, Spiros Gounaris, Achilleas Boukis, Helen Perks

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.92

WHY DO CONSUMERS BUY PREMIUM PRIVATE LABELS? – SOME QUALITATIVE INSIGHTS

Olivier Reimann, Udo Wagner

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.58-59

A QUALITATIVE STUDY OF NARCISSISTIC CONSUMERS AND LUXURY CONSUMPTION

Seong-Yeon Park, Yeu-Jin Kang

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1315-1321

A QUALITATIVE STUDY ON THE METHODOLOGICAL POTENTIAL OF DATA COLLECTIONS VIA SMARTPHONES

Marie Schulte

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1047-1052