KOREASCHOLAR

RELATIONSHIP MARKETING IN P2P SHARING ACCOMMODATION: A QUALITATIVE STUDY ABOUT AIRBNB

Beatriz Casais, Mariana Sarmento, Juliana Fernandes

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.314

SERVICE FAILURES WITHIN SERVICE DELIVERY NETWORKS: A QUALITATIVE STUDY IN TRAVEL AND TOURSIM INDUSTRY

Chutinida Phalusuk, Markus Blut, Klaus Schoefer, Mitchell Ness

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.604-605

LUXURY BRAND COMMUNICATION ON SOCIAL MEDIA: A QUALITATIVE STUDY OF THE CHINESE MARKET

Lala Hu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.160-161

A QUALITATIVE STUDY OF NARCISSISTIC CONSUMERS AND LUXURY CONSUMPTION

Seong-Yeon Park, Yeu-Jin Kang

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1315-1321

A QUALITATIVE STUDY ON THE METHODOLOGICAL POTENTIAL OF DATA COLLECTIONS VIA SMARTPHONES

Marie Schulte

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1047-1052