KOREASCHOLAR

THE IMPACT OF CORPORATE SOCIAL RESPONSIBILITY ON NEW PRODUCT DEVELOPMENT PERFORMANCE: MEDIATING EFFECT OF INTERNAL CAPABILITY AND AS WELL AS EXTERNAL NETWORK QUALITY

Hailin Zhang, Xina Yuan, Seongsoo Jang, Xin Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.592-597

THE INFLUENCE OF PRODUCT-COUNTRY IMAGE ON THE PERCEIVED QUALITY: AN EMPIRICAL STUDY FROM VIETNAMESE CONSUMERS

Hoa Hong Pham, Ngoc Thai Pham, Duy Vu Nguyen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.22-34

DRIVERS OF GREEN PRODUCT ADOPTION - THE ROLE OF GREEN PERCEIVED VALUE, GREEN TRUST AND PERCEIVED QUALITY

Aris Y. C. Lam, Mei Mei Lau, Ronnie Cheung

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1617-1630