QUALITY SIGNAL OF CREDENCE GOODS: A CORPORATE SOCIAL RESPONSIBILITY PERSPECTIVE
Otto Afiuc
Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1389-1393
THE IMPACT OF LUXURY PARENT BRAND STATUS SIGNALING ON LINE EXTENSION EVALUATION: THE MODERATING ROLE OF EXTENSION AUTHENTICITY, FIT AND QUALITY
Jean Boisvert
Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.207