KOREASCHOLAR

MAPPING CURRENT CONSUMER DECISION JOURNEYS USING REAL-TIME LONGITUDINAL ONLINE AND OFFLINE TOUCHPOINT DATA

Susana Santos, Helena Martins Gonçalves

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1383-1388

A STUDY ON THE EFFECTIVE STRATEGY OF CONNECTING LIVE HOME SHOPPING AND REAL-TIME COMMUNICATION SERVICE

Jong-Kuk Shin, MinKyung Moon, Min-Sook Park, JaeHun Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.913-915

EVALUATING REAL-TIME MOBILE COUPONS VIA FIELD EXPERIMENTS

Yeohong Yoon, Jeonghye Choi, Sarang Sunder, Minakshi Trivedi

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.202