KOREASCHOLAR

INFLUENCE OF VALUE ADDED PRODUCTS ON CONSUMERS’ INTENTION TO REVISIT, RECOMMEND TO OTHERS AND FUTURE CONSUMPTION PLAN: THE CASE OF VENETIAN MACAO RESORT

Kerry Li, Joseph Sy-Changco

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1270

CONSUMERS’ MOTIVATION TO SEEK INGREDIENT AUTHENTICITY IN JEWELLERY AND ITS EFFECT ON PRODUCT JUDGMENT AND WILLINGNESS TO BUY/RECOMMEND

Zahirah Zainol

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.616-622

WHY RECOMMEND LOCAL RATHER THAN GLOBAL BRAND ONLINE?

Li Zheng

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.430