KOREASCHOLAR

THE EFFECTS OF AI’S RECOMMENDATION ON USER’S WILLINGNESS TO DESIGN WITHIN THE USER DESIGN COMMUNITY

Ruping Liu, Hao Zhang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.2-3

DETERMINANT AND CONSEQUENCES OF IMMERSION AND MODERATING EFFECT OF RECOMMENDER TYPE ON PRODUCT RECOMMENDATION IN ONLINE VIDEO STREAMING SERVICE

Jongwan Cho, Subin Im

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.859-861

PERSONALIZED OR NOT: THE EFFECT OF AWARENESS OF INFORMATION BLINDNESS ON ONLINE SHOPPING RECOMMENDATION

Xiaoyan Luo, Lisa C. Wan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.181-182

TWEETING TO THE WORLD OR ENJOYING THE MOMENT? THE EFFECTS OF SOCIALMEDIA ENGAGEMENT ON RECALL AND RECOMMENDATION OF A SERVICE

Adrian Palmer, Xia Zhu, Melisa Mete

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1602

ZOOM-IN, ZOOM-OUT: THE CONGRUENCE EFFECT BETWEEN DYNAMIC DISTANCE AND GEOGRAPHIC DISTANCE ON TRAVEL DESTINATION RECOMMENDATION

Kacy Kim, Qian Xu, Sukki Yoon

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.802

THE ASYMMETRIC EFFECTS OF ATTITUDE TOWARD THE BRAND (SYMBOLIC vs. FUNCTIONAL) UPON RECOMMENDATION SYSTEM (ARTIFICIAL INTELLIGENCE vs. HUMAN)

Kiwan Park, Yaeri Kim, Seojin Stacey Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.132-133

THE EFFECTS OF RECOMMENDING COMPLEMENTARY/SUBSTITUTE PRODUCTS ON PRODUCT COMPARISON IN ONLINE FASHION SHOPPING

Jisoo Park, Yuri Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.109-113