KOREASCHOLAR

THE RELATIONSHIP BETWEEN CONSUMER VALUES, SALES CHANNELS, PRODUCT AWARENESS, PURCHASE INTENTION, AND PURCHASE BEHAVIOR IN BASIC COSMETICS

Misano Jojima, Michiko Miyamoto

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1261-1274

RELATIONSHIP AMONG ESG MARKETING ACTIVITIES, STRATEGIC MARKETING ORIENTATIONS AND ESG CUSTOMER EQUITY

Jinsoo Kim, Kyoung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1034

THE IMPACT OF ARTIFICIAL INTELLIGENCE (AI) AND CUSTOMER RELATIONSHIP MANAGEMENT (CRM) ON INTEGRATED MARKETING COMMUNICATIONS (IMC)

Vera Butkouskaya

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1028

THE IDENTITY PRISM GETS DIGITAL! EMERGING STRATEGIES TO NURTURE LUXURY CONSUMERS’ EXTENDED-SELF AND BRAND RELATIONSHIP

Lamberto Zollo, Riccardo Rialti

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1020

THE RELATIONSHIP BETWEEN RESPONSIBLE LEADERSHIP AND KNOWLEDGE - SHARING BEHAVIOR: THE CHAIN MEDIATING ROLE OF CORPORATE SOCIAL RESPONSIBILITY AND SOCIAL OCCUPATIONAL STIGMA CONSCIOUSNESS

Zhou Lin-yuan, Zhao Xin-yuan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.564

THE RESTAURANT – FOOD DELIVERY PLATFORM RELATIONSHIP: ASSESSING THE EFFECTS OF SOCIAL SUSTAINABILITY

Francesca Magno, Fabio Cassia, Christian M. Ringle

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.529

RELATIONSHIPS AMONG AI INFLUENCER'S CHARACTERISTICS, PARASOCIAL RELATIONSHIP, PERCEIVED CREDIBILITY, AND TRAVEL INTENTION

Gyeonghyun Jo, Jaehun Kim, Qi Jiang, Kyung Hoon Kim

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.379

“I DON’T WANT TO MISS OUT!” EXPLORING THE INTERACTIONS OF FEAR-OF-MISSING-OUT AND PARASOCIAL RELATIONSHIP WITH IDOLS ON TICKET SCALPING AND TICKET SCAM SUSCEPTIBILITY

Yi Xuan Ong

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.205

하도급생산네트워크 내 기업의 협력적 거래정책과 성과

이동진

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.103-122

WHAT CAN I EXPECT FROM THIS BRAND? DEVELOPMENT AND VALIDATION OF A CONSUMER-BRAND RELATIONSHIP NORMS SCALE

David Bourdin, Katerina Makri, Georgios Halkias

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.993

THE RELATIONSHIP BETWEEN COVID-19 ANXIETY AND TOURISM MOTIVATIONS: EXPLORING THE MEDIATING EFFECT OF VOLUNTARY SIMPLICITY AND THE MODERATING EFFECT OF RESILIENCE

Theeranuch Pusaksrikit, Nuttapol Assarut

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.964-968

EXAMINING THE RELATIONSHIP BETWEEN SPORTS COMMENTARY AND ONLILNE STREAMINING VIEWERSHIP RATINGS: EVIDENCE FROM THE FIFA WORLD CUP QATAR 2022

Jongho Kim, Hansol Kim, Kihan Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.954

VOTING WITH YOUR WALLET: ON THE RELATIONSHIP BETWEEN POLITICAL IDEOLOGY AND GLOBAL BRAND PERFORMANCE

Timo Mandler, Burcu Sezen, Andres Alberto Barrios Fajardo, Jieke Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.940

‘FEELING UNBALANCED’? INVESTIGATING THE RELATIONSHIP BETWEEN BURNOUT, PROCRASTINATION AND PERCEIVED HEALTH ON WELLBEING AMONG MIDLIFE WOMEN

Foula Kopanidis, Mike Reid

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.729-730

UNCOVERING THE RESEARCH ON THE ARTIFICIAL INTELLIGENCE-HUMAN RELATIONSHIP

Aoqiao Zhang, Sandra Maria Correia Loureiro, João Marques Guerreiro

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.699-704

CANCELLED: INFLUENCERS, CONSUMERS AND THE END OF A PARASOCIAL RELATIONSHIP

Rhonwyn K. Vaudrey

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.677-682

‘FEELING UNBALANCED’? INVESTIGATING THE RELATIONSHIP BETWEEN BURNOUT, PROCRASTINATION AND PERCEIVED HEALTH ON WELLBEING AMONG MIDLIFE WOMEN

Foula Kopanidis, Mike Reid

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.650

THE EFFECT OF INFLUENCER AUTHENTICITY AND PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION IN SOCIAL NETWORKING

Min-Sook Park, Yong Ju, Kyung Hoon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.599

BUILDING CONSUMER-BRAND RELATIONSHIP ON SOCIAL MEDIA

Hua Chang, Lingling Zhang, Lei Song, Yan Meng

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.487

HUMAN VS. VIRTUAL INFLUENCERS: EXPLAINING THE EFFECTIVENESS OF DIFFERENT TYPES OF INFLUENCERS THROUGH THE LENS OF UNCANNY VALLEY AND PARASOCIAL RELATIONSHIP

Minjin Rheu, Eunsin Joo, Jing Yang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.353-359