KOREASCHOLAR

VOTING WITH YOUR WALLET: ON THE RELATIONSHIP BETWEEN POLITICAL IDEOLOGY AND GLOBAL BRAND PERFORMANCE

Timo Mandler, Burcu Sezen, Andres Alberto Barrios Fajardo, Jieke Chen

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.940

HOW TIME MODERATES THE RELATIONSHIP BETWEEN BIG DATA ANALYTICS USE AND COMPANY PERFORMANCE

Hallikainen Heli, Laukkanen Tommi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1355

THE ROLE OF INNOVATION CAPABILITY ON THE RELATIONSHIP BETWEEN PRODUCT STRATEGY AND EXPORT PERFORMANCE: A CROSSNATIONAL STUDY OF KOREAN AND JAPANESE FIRMS

Insik Jeong, Jong-Ho Lee, Eunmi Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1213-1218

MEASURING B-TO-B SERVICE QUALITY AND RELATIONSHIP PERFORMANCE: SCALE DEVELOPMENT AND MODEL TESTING

Sang-Lin Han, Seong Ho Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1082-1084

MODERATING EFFECTS OF BUYERS’ PURCHASING STRATEGIES ON THE RELATIONSHIP BETWEEN SUPPLIERS’ TRANSACTION SPECIFIC INVESTMENTS AND THEIR FIRM PERFORMANCE

Jeomhong Yoon, Junyean Moon

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.866-888

WILL STRONG RETAILERS ACQUIRE BETTER PROCUMENT PERFORMANCE?: ANALYSIS BASED ON THE MEDIATING EFFECT OF THE QUALITY OF RETAILER-SUPPLIER RELATIONSHIP

Wenchao Liu, Rupan Sun, Xin Xin, Lihui Sun

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.206-210

ROLE OF SERVICE QUALITY IN B-TO-B RELATIONSHIP PERFORMANCE: SCALE DEVELOPMENT AND B-SERVQUAL MODEL

Sang-Lin Han, Seong Ho Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.149

THE EFFECTS OF ENTREPRENEURIAL VALUE ORIENTATION ON RELATIONSHIP PERFORMANCE THROUGH VALUE CO-CREATION IN B2B INDUSTRY

Kyong Ryul Koo, Kyung Hoon Kim, Nam Hee Jin

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.52-56

ROLE OF SERVICE QUALITY IN B2B RELATIONSHIP PERFORMANCE: SCALE DEVELOPMENT AND B-SERVQUAL MODEL

Sang-Lin Han, Seong-Ho Lee

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1763-1764