KOREASCHOLAR

MANAGING THE “FUZZY FRONT END” OF GREEN PRODUCT INNOVATION IN THE CONTEXT OF INTERNATIONAL BUYER-SUPPLIER RELATIONSHIPS: THE ROLE OF CO-PRODUCTION AND JOINT LEARNING AMBIDEXTERITY

Kuo Hsiung Chang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1073

DIGITAL ECOSYSTEMS AND ITS INFLUENCE ON BUSINESS RELATIONSHIPS

Cristina Baptista, José Novais, João Mota, Danilo Nunes

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.99-101

SACRIFICE FOR A BRAND: THREE EXPERT VISIONS OF THE FANS RELATIONSHIPS TOWARDS A FOOTBALL CLUB

Ricardo Cayolla, Sandra Maria Correia Loureiro

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1451-1452

DOLLARS & SCENTS: BUILDING BRAND-RELATIONSHIPS IN STORES

Catarina Marques, Rui Vinhas da Silva, Bárbara Filipa Cardoso

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.986-987

STRENGTHEN BRAND RELATIONSHIPS THROUGH OFFLINE, ONLINE AND VIRTUAL INTERACTIONS: AN EXPLORATORY STUDY IN THE MEXICAN CONTEXT

Martha Rivera-Pesquera, Silvia Cacho-Elizondo, Rafael Durá n-Dergal

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.835-840

HUMAN BRANDS, EWOM, AND CUSTOMER EQUITY: THE MODERATING EFFECT OF CULTURAL PROXIMITY ON CONSUMER-BRAND RELATIONSHIPS

Minju Lee, Eunju Ko

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.647

HOW ASYMMETRIC SUPPLY CHAIN RELATIONSHIPS AFFECT SUSTAINABLE PRODUCT DEVELOPMENT IN FASHION INDUSTRY

Cagri Talay, Lynn Oxborrow, Helen Goworek

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.281

RELATIONSHIPS AMONG CONSUMPTION VALUES, AFFECTIVE RESPONSES, AND CUSTOMER PATRONAGE INTENTION FOR LUXURY BRANDS

Sang-Lin Han, Ki-Hyung Kim, Junyean Moon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.28-32

MATCHING BUSINESS MODELS THROUGH ADAPTATION IN BUSINESS RELATIONSHIPS: HOW DO SUPPLIERS COPE WITH FAST FASHION?

Simone Guercini, Andrea Runfola

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1529

B-TO-B RELATIONSHIPS AND CO-CREATION OF VALUE IN THE DIGITAL AGE—QUO VADIS?

Christine Falkenreck, Ralf Wagner

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1313-1314

DOES ECONOMIC DISTANCE MATTER IN INTERNATIONAL BUSINESS TO BUSINESS RELATIONSHIPS?

Meng Wang, Flora F. Gu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1211

TRAVELING LIKE A LOCAL: A STUDY OF THE RELATIONSHIPS AMONG CUSTOMER ENGAGEMENT, SATISFACTION AND BEHAVIORAL INTENTIONS OF AIRBNB USERS

Jungho Suh, Soyoung An, Thomas Eck

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1189

EXPLORING HOW BRANDS CREATE AND MAINTAIN ONLINE RELATIONSHIPS THROUGH THEIR WEBSITES, FACEBOOK AND INSTAGRAM BRAND PAGES

Luisa Pinto, Sandra Maria Correia Loureiro, Paulo Rita, Eduardo Moraes Sarmento

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1109-1113

RELATIONAL KNOWLEDGE STORES, ORGANIZATIONAL AMBIDEXTERITY, AND ECO-INNOVATION IN INTERNATIONAL BUYER-SUPPLIER RELATIONSHIPS: THE MODERATING ROLES OF RELATIONAL CAPITAL

Kuo-Hsiung Chang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.502

RELATIONSHIPS AMONG BPL, ORGANIZATION IMAGE, ORGANIZATION REPUTATION, EMPLOYMENT BRAND EQUITY AND INTENTION TO PURSUE JOB OPPORTUNITY IN R.O.K NAVY

Jongchul Na, Sang Jin Kim, Kyung Hoon Kim, Huanzhang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1105-1106

THE ROLE OF RELATIONSHIP VALUE IN EXPORTER–IMPORTER RELATIONSHIPS: PLS-SEM AND FSQCA FINDINGS

Dionysios Skarmeas, Charalampos Saridakis, Constantinos N. Leonidou

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.993

THE IMPACT OF ISOMORPHIC PRESSURES AND ORGANIZATIONAL CULTURES ON CORPOTATE ENVIRONMENTAL MANAGEMENT PRACTICES IN INTERNATIONAL BUYER-SUPPLIER RELATIONSHIPS: INVESTIGATING THE MODERATING EFFECTS OF CO-PRODUCTION AND INTERNATIONAL BUYER VALUE ADDED

Kuo-Hsiung Chang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.921-923

PRICE ASSESSMENT IN BUSINESS RELATIONSHIPS: AN ANALYSIS OF NET AND COMBINATORY EFFECTS OF RELATIONSHIP ATTRIBUTES

Alexander Leischnig, Björn Ivens, Sabrina Thornton, Catherine Pardo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.909-920

RESPONSIBLE VS. ACTIVE BRANDS? A PRELIMINARY EXAMINATION OF BRAND PERSONALITY ON CONSUMER-BRAND RELATIONSHIPS

Sebastian Molinillo, Arnold Japutra

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.261-264

DEVELOPING SOCIAL-MEDIA BASED CONSUMER BRAND RELATIONSHIPS: COMPARING GOODS AND SERVICE BRANDS

Sony Kusumasondjaja

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.175-180