KOREASCHOLAR

HOW IMMERSIVE RETAILING AFFECTS CONSUMERS’ URGE TO BUY: IMPACTS OF SELF-IMAGERY, POSITIVE EMOTION, AND SELF-RELEVANCE

Ju Yeun Jang, Do Yuon Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1034-1039

THE INFLUENCE OF PERCEIVED UTILITY, CONTEXTUAL RELEVANCE AND LIFESTYLE ON THE ACCEPTANCE OF MOBILE ADVERTISING

Reza Ashari Nasution, Aghniadi, Devi Arnita

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1534-1535

THE RELEVANCE OF CREATIVITY AND EMOTIONS IN ENGAGING USERS ON INSTAGRAM

Luis V. Casaló, Carlos Flavián, Sergio Ibáñez-Sánchez

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.4-5

THE EMOTION OF INTEREST AND ITS RELEVANCE TO THE LIMITS OF FAMILIRITY

Billy Sung, Eric Vanman, Nicole Hartley

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.674-675

DO CONSUMERS FEEL BETTER ABOUT THEMSELVES THROUGH PARTICIPATING IN CSR PROGRAMS? THE MODERATING ROLE OF PERCEIVED CORPORATE MOTIVES AND SELF-RELEVANCE

Yi Xie

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1517-1519

THE EFFECT OF SOCIAL MEDIA UNIQUE RELEVANCE FEATURES (SMURF) ON BRAND PERCEPTION AND BEHAVIOR

Klaus-Peter Wiedmann, Sebastian Fritz, Sascha Langner, Steffen Schmidt

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.415-416