KOREASCHOLAR

CSR COMMUNICATION AND CORPORATE REPUTATION: THE ROLE OF MESSAGE SOURCE

Niko Dellner

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.259-264

MANAGING CORPORATE REPUTATION: MEDIA COVERAGE ABOUT SIX DIFFERENT CSR FACETS AS A KEY FACTOR IN THE FORMATION OF REPUTATION PERCEPTIONS

Tobias Morath, Manfred Schwaiger

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1454

CUSTOMER-BASED ONLINE REPUTATION: A CAUSAL MODEL

Chebli Youness, Pierre Valette-Florence

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1302

WHATIF THE FACE OF THE FIRM IS A NARCISSIST CEO? CORPORATE REPUTATION AND FIRM PERFORMANCE

Adıgüzel, Feray, Turner Karynne, Sithu, Jatinder

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1253-1257

SHOW ME YOUR RESPONSIBILITY, I´LL TELL YOU WHO YOU ARE: EXPLICIT AND IMPLICIT EFFECTS OF BRAND SUSTAINABILITY ON BRAND REPUTATION, PERCEIVED VALUE AND BRAND-RELATED INTENTIONS

Klaus-Peter Wiedmann, Evmorfia Karampournioti, Levke Louise Albertsen, Steffen Schmidt, Sascha Langner, Michael Schießl

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1249-1250

COMMUNICATING THE FAIR TRADE MESSAGE: THE ROLES OF REPUTATION AND FIT

Jos Bartels, Machiel J. Reinders, Chrissie Broersen, Sarah Hendriks

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.436

WHAT DRIVES REPUTATION OF GERMAN BUSINESS SCHOOLS? AN ANALYSIS OF THE PERCEPTIONS OF ACADEMICS

Sarah Isabel Mahr, Manfred Schwaiger

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1502-1503

WAR FOR TALENT: DETERMINANTS OF BUSINESS SCHOOL REPUTATION BY PRACTITIONERS AND ITS IMPACT ON RECRUITMENT

Sandra C. S. Männel

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1500-1501

UNIVERSITIES GOING DIGITAL – A WAY TO IMPROVE THEIR REPUTATION AMONG STUDENTS?

Delphine Leila Colin, Sarah Isabel Mahr

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1469-1480

THE IMPACT OF MASS MEDIA ON CORPORATE REPUTATION – AN EMPIRICAL INVESTIGATION OF MEDIA TOPICS, THEIR AMOUNT AND V ALENCE

Johanna E. Eberhardt, Manfred Schwaiger

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1239-1240

SOCIAL COMMERCE: THE EFFECTS OF TIME PRESSURE, PRODUCT POPULARITY, AND WEBSITE REPUTATION ON PURCHASE INTENTION

Minjung Park, Jungmin Yoo

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1131-1133

RELATIONSHIPS AMONG BPL, ORGANIZATION IMAGE, ORGANIZATION REPUTATION, EMPLOYMENT BRAND EQUITY AND INTENTION TO PURSUE JOB OPPORTUNITY IN R.O.K NAVY

Jongchul Na, Sang Jin Kim, Kyung Hoon Kim, Huanzhang

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1105-1106

A RESOURCE-BASED VIEW OF A PLACE AS A PLACE BRAND AND PLACE HERITAGE IN ADDITION TO THE INFLUENCE ON PLACE IMAGE AND PLACE REPUTATION

Pantea Foroudi, Maria Teresa Cuomo, Mohammad M. Foroudi

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.966-967

REACTANCE EFFECTS IN CULTURAL SPONSORSHIPS? INVESTIGATING THE INFLUENCE OF CULTURAL INTEREST ON SPONSOR REPUTATION

Tina Streiff, Sarah Mahr

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1585-1589

A GREEN REPUTATION OR MARKET LEADERSHIP? THE ROLE OF CORPORATE ABILITY AND CORPORATE SOCIAL RESPONSIBILITY IN SUSTAINABLE MARKETING

Maren Vos, Jos Bartels

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1451-1452

DISPERSED REPUTATION – A VALUABLE BENEFIT FOR FIRMS? AN EMPIRICAL STUDY OF GERMAN DAX 30 COMPANIES

Johanna E. Eberhardt

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1429-1434

CORPORATE REPUTATION AND THE COST OF EQUITY CAPITAL - AN EMPIRICAL ANALYSIS OF GERMAN DAX30 COMPANIES

Benjamin Pfister

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1362-1363