KOREASCHOLAR

FASHION MARKET TRANSFORMATION IN RESPONSE TO EXTERNAL CHALLENGES: THE CASE OF RUSSIA

Rebiazina Vera, Efremova Polina, Gulakova Olga

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1357-1362

BETWEEN FAST AND SLOW: EXPLORING AI RESPONSE DELAYS AND TASK COMPLEXITY

Sung Hun Kevin Bae, Joonheui Bae, Minjung Cho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1058

HUMAN OR VIRTUAL INFLUENCERS? EXPLORING THE FACTORS INFLUENCING INFORMATION PROCESSING AND RESPONSE IN TOURISM LIVESTREAMS

Xin Jean Lim, Jun-Hwa Cheah

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1035

APPLYING A STIMULUS-ORGANISM-RESPONSE (S-O-R) MODEL TO EXPLAIN PEOPLE’S PRO-ENVIRONMENTAL BEHAVIORS

Mei-Fang Chen

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.519

FRESHNESS MATTERS: HOW PRICE (VERSUS QUANTITY) DISCOUNTS INFLUENCE CONSUMER RESPONSE WHEN PURCHASING NEAR-EXPIRED PRODUCTS

Huixin Deng, Shaoguang Yang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.463

IS AI YOUR COLLABORATOR OR COMPETITOR? HOW PERCEIVED AI ROLE SHAPES CONSUMER RESPONSE TO AI-GENERATED ADVERTISING

Tae Hyun Baek, Jooyoung Park, Hwahyeon Ahn

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.440

THE IMPACT OF AI ASSISTANT MEDIA TYPES ON USERS’ EMOTIONAL DISCLOSURE WILLINGNESS: DUAL MEDIATION EFFECTS AND THE MODERATING ROLE OF RESPONSE STYLE

Bingcan Li, Yi Huang, Rukun Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.206-210

초고령사회 대응을 위한 정년연장 필요성과 정책적 실천 전략 - 제주특별자치도를 중심으로 -

이순국, 김창우

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.67-84

SOCIAL NETWORK ANALYSIS AND RESPONSE TIME TESTING: CONSPIRACY THINKING AND CONSPIRACY THEORIES

Bart Norré, Doruntina Tahiri, Guillaume Fernandez, Dorota Reykowska, Kirti Dutta

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1076-1086

COPING WITH THE COVID-19 PANDEMIC IN THE CONTEXT OF FASHION SHOPPING: A STIMULUS-ORGANISM-RESPONSE (SOR) APPROACH

Hanna Lee, Yingjiao Xu, Wenna Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.969

IF YOU DO NOT LIKE ME, I DO ESG – FIRMS’ RESPONSE TO THE NEGATIVE SENTIMENT

Hang Dong, Jikyung Kim, Yanlei Zhang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.495

VIRTUAL INFLUENCERS ARE MORE AUTHENTIC THAN HUMAN INFLUENCERS? THE EFFECT OF INFLUENCER TYPES AND MUTIPLE ENDORSEMENTS ON CONSUMER RESPONSE TO INFLUENCER MARKETING

Eun Yeon Kang, Rachel Esther Lim, Yoon Hi Sung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.245

THE EFFECT OF DATA SHARING PROMOTION ON CONSUMER RESPONSE

Sang-chul Son, Joonheui Bae, Kyung-hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1349

INVESTOR RESPONSE TO FOOD NUTRITION LABELING REGUALTION IN CHINA

Peng Zou, Qiaolian Cheng, Yixin Li, Yan Liu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1258-1261

SELF-CONSCIOUS MORAL EMOTIONS AND E-WOM DIFFUSION IN RESPONSE TO CORPORATE BEHAVIORS

Diletta Acuti, Valentina Mazzoli, Andrea Vocino, Raffaele Donvito

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.529-550

INVESTOR RESPONSE TO FOOD NUTRITION LABELING REGUALTION IN CHINA

Peng Zou, Qiaolian Cheng, Yixin Li, Yan Liu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.121-124

WHEN CONSUMERS READ HOW COMPANY HANDLES CUSTOMER COMPLAINTS ONLINE: THE INTERPLAY OF RETAILER RESPONSE AND AUDIENCE POWER

Ran Huang, Sejin Ha

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1555

USE OF ITEM RESPONSE THEORY IN MARKETING RESEARCH

Seock-Ho Kim, John Hulland, Hyo Jin Eom

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1503

INVESTOR RESPONSE TO FOOD NUTRITION LABELING REGULATION IN CHINA

Peng Zou, Qiaolian Cheng, Guofeng Li, Yan Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1403-1406

HOW DO SPLIT QUESTIONNAIRES REDUCE RESPONSE STYLES?

Adıgüzel Feray

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1158