KOREASCHOLAR

SOCIAL NETWORK ANALYSIS AND RESPONSE TIME TESTING: CONSPIRACY THINKING AND CONSPIRACY THEORIES

Bart Norré, Doruntina Tahiri, Guillaume Fernandez, Dorota Reykowska, Kirti Dutta

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1076-1086

COPING WITH THE COVID-19 PANDEMIC IN THE CONTEXT OF FASHION SHOPPING: A STIMULUS-ORGANISM-RESPONSE (SOR) APPROACH

Hanna Lee, Yingjiao Xu, Wenna Han

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.969

IF YOU DO NOT LIKE ME, I DO ESG – FIRMS’ RESPONSE TO THE NEGATIVE SENTIMENT

Hang Dong, Jikyung Kim, Yanlei Zhang

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.495

VIRTUAL INFLUENCERS ARE MORE AUTHENTIC THAN HUMAN INFLUENCERS? THE EFFECT OF INFLUENCER TYPES AND MUTIPLE ENDORSEMENTS ON CONSUMER RESPONSE TO INFLUENCER MARKETING

Eun Yeon Kang, Rachel Esther Lim, Yoon Hi Sung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.245

THE EFFECT OF DATA SHARING PROMOTION ON CONSUMER RESPONSE

Sang-chul Son, Joonheui Bae, Kyung-hoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1349

INVESTOR RESPONSE TO FOOD NUTRITION LABELING REGUALTION IN CHINA

Peng Zou, Qiaolian Cheng, Yixin Li, Yan Liu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1258-1261

SELF-CONSCIOUS MORAL EMOTIONS AND E-WOM DIFFUSION IN RESPONSE TO CORPORATE BEHAVIORS

Diletta Acuti, Valentina Mazzoli, Andrea Vocino, Raffaele Donvito

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.529-550

INVESTOR RESPONSE TO FOOD NUTRITION LABELING REGUALTION IN CHINA

Peng Zou, Qiaolian Cheng, Yixin Li, Yan Liu

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.121-124

WHEN CONSUMERS READ HOW COMPANY HANDLES CUSTOMER COMPLAINTS ONLINE: THE INTERPLAY OF RETAILER RESPONSE AND AUDIENCE POWER

Ran Huang, Sejin Ha

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1555

USE OF ITEM RESPONSE THEORY IN MARKETING RESEARCH

Seock-Ho Kim, John Hulland, Hyo Jin Eom

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1503

INVESTOR RESPONSE TO FOOD NUTRITION LABELING REGULATION IN CHINA

Peng Zou, Qiaolian Cheng, Guofeng Li, Yan Liu

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1403-1406

HOW DO SPLIT QUESTIONNAIRES REDUCE RESPONSE STYLES?

Adıgüzel Feray

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1158

PERCEIVED RISK OF PARTICULATE MATTER AND ANTIPOLLUTION COSMETICS PURCHASE INTENTION: THE MEDIATING ROLE OF RESPONSE-EFFICACY

Minsun Yeu, Jisun Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.746

EXPLORING CONSUMERS’ ATTITUDINAL RESPONSE TO TERROR ATTACKS: AN EXPLORATORY STUDY CONDUCTED IN FRANCE AND ISRAEL

Tali Seger-Guttmann, Shaked Gilboa, Judith Partouche-Sebban

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.730-731

STRATEGIC RESPONSE IN BUILDING CONSUMER LIFESTYLE BRAND IN CHINA: THE CASE OF BMW

Ashok Som

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1504

WHEN MY VIP STATUS FALTERS: CUSTOMER PURCHASE RESPONSE TO CHANGES IN THEIR VIP STATUS AND THE ACCOMPANYING PREFERENTIAL TREATMENT

Donghoon Kim, Luri Lee

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1430-1434

SUBCULTURAL DIFFERENCES OF SERVICE FAILURE RESPONSE: GRID-GROUP ANALYSIS

Yi Zhang, Mimi Li, Shangzhi Qiu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.831-835

THE ROLE OF CUSTOMER BRAND COMMITMENT IN THE EFFECTIVENESS OF CRISIS RESPONSE STRATEGIES IN SOCIAL MEDIA: REVIEW OF EMPIRICAL EVIDENCE

Sasithorn Suwandee, Aurathai Lertwannawit

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.545-564

HOW CHINESE FIRMS RESPONSE TO FOOD NUTRITION LABEL REGULATION

Peng Zou, Yan Liu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.541-542

HOW CHINESE CONSUMERS RESPONSE TO FOOD NUTRITION CLAIM

Jingwen Liu, Peng Zou, Qingqing Lu

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.379-380