KOREASCHOLAR

COMMUNICATING SUSTAINABILITY TO CHILDREN: AN EXPLORATORY STUDY ON SHARING SUSTAINABILITY THROUGH FASHION RETAIL THIRD PLACES

Rocío Elizaga, Bethan Alexander, Teresa Sadaba

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.897-902

EXTRACTING OFFLINE RETAIL SHOPPING PATTERNS: OLLABORATIVE FILTERING WITH RESTRICTED BOLTZMANN MACHINES

Myounggu Lee, Jihoon Cho, Youngju Kim, Hye-Jin Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.888-892

THE IMPORTANCE OF RETAIL BRAND COMMUNITY: CONSIDERATION FROM BRAND COMMUNITY AND SOCIAL IDENTITY THEORY

Tetsuma Emmaru

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.849

CONVERGENCE AND DIVERGENCE BETWEEN CONSUMERS' NEEDS AND BRANDS' OFFERS IN LUXURY RETAIL POST COVID ERA

Michel Phan, Klaus Heine

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.804-805

CUSTOMER WELL-BEING ON ELECTRONIC SHELF LABEL (ESL) SMART RETAIL ACROSS GENERATIONS

Nila Windasari, Fitri Aprilianty, Darren Jonathan Ovani

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.512

THE FILIPINO “DESERVE KO ‘TO” MINDSET AS A FORM OF SELF-REGULATION AND THE MODERATING ROLE OF PRICE PERCEPTION ON ONLINE RETAIL THERAPY

Marlo Novino, Joliber Caminong, Rosalinda Andres

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.461

DIGITAL DROP RETAIL MODEL: HOW IT AFFECTS CONSUMERS’ RELATIONSHIP WITH LUXURY FASHION BRANDS

Qianhui Rao, Eunju Ko, Heeju Chae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.695-696

CUSTOMER RESPONSES TO A FRONTLINE SERVICE ROBOT IN A RETAIL SERVICES CONTEXT

Amelia, Christine Mathies, Paul G. Patterson

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.618

STRATEGIC INNOVATION IN THE AUSTRALIAN RETAIL SECTOR - A NEW APPROACH FOR ENHANCING THE CUSTOMER EXPERIENCE

Dr Barbara Gligorijevic

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.9-16

VISUAL MERCHANDIZING DESIGN IN THE ERA OF ONLINE FOR OFFLINE: CASE STUDIES ON RETAIL STORES IN KOREA AND JAPAN

Nhayoon Kim, Tomoko Kawakami

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.7-8

IS STREETWEAR THE NEW FACE OF LUXURY OR JUST A PASSING EXPERIENTIAL TREND?

Guy McKelvey

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.179-180

RETHINKING THE RETAIL MIX? THE IMPACT OF CHINESE GLOBETROTTERS ON EUROPEAN LUXURY SHOPS

Tiziano VESCOVI, Charlotte PELLIZZARI

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1564-1577

ENHANCING CONSUMER SATISFACTION AND RETAIL PATRONAGE THROUGH BRAND EXPERIENCE, COGNITIVE PLEASURE, AND SHOPPING ENJOYMENT: A COMPARISON BETWEEN LIFESTYLE AND PRODUCT-CENTRIC DISPLAYS

Ahmad Saquib Sina, Hye-Young Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1489-1490

THE SUSTAINABLE BRAND EQUITY MODEL. A RETAIL STUDY MEASURING SUSTAINABLE BRAND EQUITY

Tony Apéria, Christian Persson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1239-1243

HOLISTIC ARCHITECTURAL BRANDING IN RETAIL IN A GLOCAL CONTEXT

Sophie Schueller, Alice Morath

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1224-1225

RACIAL MICROAGGRESSIONS IN THE RETAIL ENVIRONMENT: THE EXPERIENCE OF ASIANS IN AMERICA

Heejin An, Hye-Young Kim

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.774

HOW DOES LOCATION BASED MARKETING AFFECT MOBILE RETAIL REVENUES? THE COMPLEX INTERPLAY OF TACTIC, DEVICE AND USER TYPE

Syagnik Banerjee, Shichun Xu, Scott D. Johnson

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.7

EFFFECTS OF SERVICE QUALITY ON CUSTOMER LOYALTY AND WORD-OF-MOUTH IN RETAIL SETTING: MEDIATING ROLES OF RELATIONAL CHARACTERISTICS

Sang Lin Han

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1575-1577

WHY ARE SWEDISH RETAIL CORPORATE BRANDS SO REPUTABLE? A COMPARATIVE STUDY OF SUSTAINABLE BRAND EQUITY IN SWEDEN

Tony Apéria, Christian.Persson

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1028-1031

CASE STUDY ON BIG DATA MARKETING IN A KOREAN MULTICHANNEL RETAIL COMPANY

Jaehee Chung

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.941