KOREASCHOLAR

ALGORITHMIC PRICING: CONSUMER REACTIONS AND EFFECTIVE RETAILER RESPONSES

Arnd Vomber, Christian Homburg, Panagiotis Sarantopoulos

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.841

UTILIZING SOCIAL MEDIA FOR CONSUMER-RETAILER INTERACTION TO INCREASE WELLBEING: INSIGHTS INTO A COLLECTIVIST EMERGING MARKET

Yang-Im Lee, Peter Trim, An Vu

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.208

CONSUMER BEHAVIOR AND THE TYPE OF RETAILER: AFFECTING FACTORS AND TYPE CLASSIFICATIONS - FOCUSING ON CONSUMPTION VALUES -

Junji Miyamoto

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1080-1084

WHEN CONSUMERS READ HOW COMPANY HANDLES CUSTOMER COMPLAINTS ONLINE: THE INTERPLAY OF RETAILER RESPONSE AND AUDIENCE POWER

Ran Huang, Sejin Ha

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1555

DISTRIBUTING A PRODUCT LINE THROUGH A DOMINANT RETAILER?

Lu Hsiao, Ying-Ju Chen

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1379-1397

DON’T MESS WITH THE SILVER SURFER – HOW TO DIRECT NEGATIVE CUSTOMER ONLINE COMPLAINTS INTO BENEFITS FOR THE RETAILER

Jan Breitsohl, Marv Khammash, Gareth Griffiths, Werner Kunz

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.515

WILL STRONG RETAILERS ACQUIRE BETTER PROCUMENT PERFORMANCE?: ANALYSIS BASED ON THE MEDIATING EFFECT OF THE QUALITY OF RETAILER-SUPPLIER RELATIONSHIP

Wenchao Liu, Rupan Sun, Xin Xin, Lihui Sun

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.206-210

SUPPLIER-RETAILER POWER ASYMMETRY; AN AUSTRALIAN PERSPECTIVE

Catherine Sutton-Brady, Patty Kamvounias, Tom Taylor

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1367

CONSUMER ATTITUDE TOWARD OUTLET STORES AND RETAILER LOYALTY ACCORDING TO CONSUMER SHOPPING TYPEs

Minjae Seo

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1168

ANTECEDENTS AND CONSEQUENCES OF PERCEIVED RISK THROUGH A WEBSITE RETAILER: A CROSS-CULTURAL APPROACH

Lili Zheng

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.771-787