KOREASCHOLAR

DIGITAL SINNERS: A COMPREHENSIVE SYSTEMATIC REVIEW OF ONLINE CONSUMER MISBEHAVIOR LITERATURE OF THE LAST DECADE

Redouane Bakrim, Martin Yong Ho Hyun, Ouidade Sabri, Seoki Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1075

FASHION AND SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW

Osmud Rahman, Dingtao Hu, Benjamin C.M. Fung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1015-1016

ANTECEDENTS, MANIFESTATIONS, AND OUTCOMES OF CORPORATE ACTIVISM: A SYSTEMATIC LITERATURE REVIEW

Selma Saracevic, Bodo B. Schlegelmilch

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.994

CUSTOMER ENGAGEMENT VALUE (CEV) IN THE SUBSCRIPTION ECONOMY: A SYSTEMATIC LITERATURE REVIEW

Stuart Allan, Tony Woodall, Elmina Homapour, Mojtaba Poorrezaei

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.910

CROSS CHANNEL INTEGRATION FOR RETAILERS: A SYSTEMATIC REVIEW AND FUTURE AGENDAS

Geunho Baek

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.896

A SCOPING REVIEW OF EMOTION AI IN ADVERTISING RESEARCH AND PRACTICE: OPPORTUNITIES AND CHALLENGES AHEAD

Su Jung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.859-860

THE DRIVERS OF REVIEW HELPFULNESS AND REVIEW UNHELPFULNESS

Yoonsun Jeong, Fernando Jiménez, Ali Soltaninejad

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.824

ATTITUDE-BEHAVIOR AND INTENTION-BEHAVIOR GAP IN SUSTAINABLE TOURISM: A REVIEW AND RESEARCH AGENDA

Tai Ming Wut, Daisy Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.511

SECOND HAND LUXURY AS AN OPPORTUNITY FOR LUXURY FASHION INDUSTRY - A REVIEW OF BUSINESS MODELS

Elina Koivisto, Pekka Mattila

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.484

CONSUMERS’ ONLINE BRAND-RELATED ACTIVITIES (COBRAS): A SYSTEMATIC REVIEW

Naziyet Uzunboylu, Demetris Vrontis, Yioula Melanthiou, Ioanna Papasolomou

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.462-467

ENHANCING THE ACCEPTABILITY OF VR PRODUCTS THROUGH MACHINE LEARNING: AMAZON'S HELPFUL REVIEW ACCEPTABILITY PREDICTION MODEL

Sunnyoung Lee, Jongchan Lee, Sangman Han, Taewan Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.404-406

UTILIZING GAMIFICATION TO MOTIVATE CUSTOMER ENGAGEMENT: A REVIEW OF LITERATURE

Ayushi Gupta, Ashish Gupta

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.310

MAPPING THE IN-FEED NATIVE ADVERTISING RESEARCH: A BIBLIOMETRIC REVIEW AND DIRECTIONS FOR FUTURE RESEARCH

Jun Yan, Chenying Hai, Zhen Li, Hewei Lv

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.44-45

BARRIERS TO IMPLEMENTING SOCIAL MARKETING IN ASIA: A CRITICAL REVIEW

Bo Pang, Sameer Deshpande, Yara Almosa, Amna Arif, Denni Arli, Marat Bakpayev, B. Zafer Erdogan, Haruka Fujihira, Samanthika Gallage, Mohammad Kadir Kadir, Jeawon Kim, Mai Nguyen, Derek Ong Lai Teik, Patama Satawedin, Nedra Kline Weinreich, Murooj Yousef

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1367-1372

POLICY IMPLICATIONS FOR CONDOM USE IN ASIA: A SYSTEMATIC REVIEW

Jeawon Kim, Bo Pang, Samanthika Gallage, Sameer Deshpande, Mai Nguyen, Denni Arli, Marat Bakpayev, Haruka Fujihira, Mohammad Kadir

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1312-1320

THREE DECADES OF RESEARCH ON LOYALTY PROGRAMS: A LITERATURE REVIEW AND FUTURE RESEARCH AGENDA

Yanyan Chen, Timo Mandler

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1085-1086

SYSTEMATIC REVIEW OF OMNICHANNEL RETAILING AND FUTURE RESEARCH AVENUES

Anh Thi Van Nguyen, Thinh Hoang, Robert McClelland, Nga Viet Le, Len Thi Dinh

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.901-902

NEW ERA SIGNALS AND CUSTOMER REVIEW PLATFORMS: CONCEPTUAL AND EMPIRICAL ANALYSIS

Jennifer J. Lee, Sirajul Arefin Shibly

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.697

ALWAYS TRUST IN YOUR FRIENDS? CROSS-CULTURAL EFFECTS OF REVIEW SOURCE AND INCENTIVES ON TRUSTWORTHINESS AND PURCHASE INTENTION

Dionysius Ang

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.1331-1335

CONSUMER REACTIONS TO NEGATIVE ONLINE REVIEW: THE ROLE OF FRIENDSHIP STRENGTH AND GIFT GIVING CONSUMPTION

Abigail X. Luo, Lisa, C. Wan

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1073