KOREASCHOLAR

THE CONSUMER BEHAVIOR OF MEDIAN WEALTY CONSUMERS: A REVIEW AND RESEARCH AGENDA

Michiko Miyamoto, Yuan Ting Lin

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1136-1145

INTRODUCING NON-PAYING TOURISTS TO REVIEW ON THE TOURISM E-COMMERCE PLATFORM? THE EFFECT OF THE NON-PAYING TOURISTS' IDENTITY ON TOURIST ENGAGEMENT

Lu Zhao, Jialing Li, Shouyang Wang, Mingli Zhang

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1108

CONSEQUENCES OF COSMOPOLITANISM: A META-ANALYTICAL REVIEW

Katharina Zeugner-Roth, Fabian Bartsch, Claudiu Dimofte

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1012

BRIDGING BUSINESSES DIGITALLY: A SYSTEMATIC LITERATURE REVIEW OF B2B COMMUNICATION IN THE DIGITAL AGE

Mariya Onopko, Anastasiya Henk

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1008

ANTECEDENTS, DECISIONS, AND OUTCOMES OF CORPORATE SOCIAL IRRESPONSIBILITY IN SPORTS MEGA-EVENTS: A SYSTEMATIC LITERATURE REVIEW AND AVENUES FOR FUTURE RESEARCH

Reynald Brion, Renan Petersen Wagner, Mariana Bassi Suter

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.828

USING CHATBOT IN CUSTOMER SERVICES CONTEXT – A SYSTEMATIC REVIEW

Wut Tai Ming

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.645

PROTECTION MOTIVATION THOERY IN TOURISM: A SEMI-SYSTEMATIC LITERATURE REVIEW

Shanshan Dai, Mengyang He, Jiashen Wang, Wenkai Zhang, Haixiang Guo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.631

CONSUMER EXPERIENCE IN THE METAVERSE: A SYSTEMATIC REVIEW OF CURRENT KNOWLEDGE, THEORETICAL FOUNDATIONS, AND FUTURE RESEARCH DIRECTIONS

Garim Lee, Hye-Young Kim, Jinsu Park

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.539

THE TICKING CLOCK: HOW TIME-OF-DAY AFFECTS THE HELPFULNESS OF REVIEW

Jonghwan Kim, Danbi Kim, Shijin Yoo

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.499

COMPANIONSHIP IN DIGITAL AND SOCIAL TRANSITIONS: A SYSTEMATIC LITERATURE REVIEW

Wanyi Chen, Ruizhi Yuan, Martin J. Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.384

INFLUENCE OF INFORMATION CHARACTERISTICS OF AI GENERATED ONLINE REVIEW SUMMARIES ON PRODUCT SALES

Ziyi He, Jiaoju Ge, Guoxin Li

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.314-317

RELIGIOUS TOURISM THROUGH A BEHAVIORAL LENS: A SYSTEMATIC LITERATURE REVIEW

Cesya Rizkika Parahiyanti

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.231

THE ROLE OF REVIEW BODIES IN AI CONTESTATION IN FOSTERING CUSTOMER TRUST

Ivan Ho

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.156

LIVE STREAMER CHARACTERISTICS AND AUDIENCE BEHAVIOR: A META-ANALYTICAL REVIEW

Pei-Yu Chien, Ce (Jacky) Mo, Cheng-Hao Liu

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.61

DIGITAL SINNERS: A COMPREHENSIVE SYSTEMATIC REVIEW OF ONLINE CONSUMER MISBEHAVIOR LITERATURE OF THE LAST DECADE

Redouane Bakrim, Martin Yong Ho Hyun, Ouidade Sabri, Seoki Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.1075

FASHION AND SUSTAINABILITY: A SYSTEMATIC LITERATURE REVIEW

Osmud Rahman, Dingtao Hu, Benjamin C.M. Fung

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.1015-1016

ANTECEDENTS, MANIFESTATIONS, AND OUTCOMES OF CORPORATE ACTIVISM: A SYSTEMATIC LITERATURE REVIEW

Selma Saracevic, Bodo B. Schlegelmilch

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.994

CUSTOMER ENGAGEMENT VALUE (CEV) IN THE SUBSCRIPTION ECONOMY: A SYSTEMATIC LITERATURE REVIEW

Stuart Allan, Tony Woodall, Elmina Homapour, Mojtaba Poorrezaei

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.910

CROSS CHANNEL INTEGRATION FOR RETAILERS: A SYSTEMATIC REVIEW AND FUTURE AGENDAS

Geunho Baek

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.896

A SCOPING REVIEW OF EMOTION AI IN ADVERTISING RESEARCH AND PRACTICE: OPPORTUNITIES AND CHALLENGES AHEAD

Su Jung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) pp.859-860