KOREASCHOLAR

THE EFFECT OF CONSUMERS’ PERCEIVED RISK AND PRODUCTS’ SEASONALITY ON CONSUMERS’ PRICE THRESHOLD AND PRICE ACCEPTABILITY

Juhee Song, Takeshi Moriguchi

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1126-1130

EXPLORING THE ROLE OF VOICE GENDER AND PERCEIVED RISK ON ATTITUDE TOWARD CHATBOT SERVICES AMONG AGING CONSUMERS

Hyo Jin Eom, Jaewoo Park

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.903-904

EFFECTS OF MOBILE PHONE USE MOTIVATION ON INTENTION TO OPT-IN LOCATION-BASED ADVERTISING: MEDIATING ROLE OF MEDIA AFFINITY, AND PERCEIVE TRUST AND RISK

A-Reum Jung, Jun Heo

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.338

PERCEIVED RISK OF PARTICULATE MATTER AND ANTIPOLLUTION COSMETICS PURCHASE INTENTION: THE MEDIATING ROLE OF RESPONSE-EFFICACY

Minsun Yeu, Jisun Lee

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.746

THE MEDIATING ROLES OF PERCEIVED VALUE AND RISK ON GLOBAL BRAND PURCHASE: EVIDENCE FROM TWO EUROPEAN COUNTRIES

Živa Kolbl, Maja Arslanagic-Kalajdzic, Adamantios Diamantopoulos, Vesna Žabkar

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.584

MOBILE COMMERCE – THE MODERATING ROLES OF PERCEIVED RISK AND APPLICATION CONTEXT

Marco Hubert, Markus Blut, Christian Brock, Christof Backhaus, Tim Eberhardt

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1201-1202

THE IMPACT OF RISK AND TRUST ON CONTINUANCE INTENTION TOWARDS MOBILE BANKING IN THAILAND

Chayawan Poromatikul, Kannika Leelapanyalert

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1181-1184

THE RISK PERCEPTION ATTITUDE FRAMEWORK:CONSUMER INVOLVEMENT, PERCEPTIONS OF RISK, AND RESPONSES TO FOOD LABELS

Sujung Nam, Juran Kim, Kyung-Tae Gong

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.528-533

RISK REDUCTION STRATEGIES FOR USING CELEBRITIES IN LUXURY BRAND COMMUNICATIONS

Karen W. Miller, Jane Summers

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.394-396

A STUDY ON THE EFFECT OF PERCEIVED RISK ON THE PERCEIVED SERVICE QUALITY OF MEDICAL TOURISTS

Jinjoo Kim, Ki Nam Jin

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) p.1730

A TYPOLOGY OF SMARTPHONE USERS BASED ON CONSUMERS’ RISK PERCEPTIONS REGARDING MOBILE SHOPPING

Stefanie Sohn

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1053-1058

ANTECEDENTS AND CONSEQUENCES OF PERCEIVED RISK THROUGH A WEBSITE RETAILER: A CROSS-CULTURAL APPROACH

Lili Zheng

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.771-787

WHAT ARE YOU AFRAID OF? CONTRASTING RISK PERCEPTIONS OF TECHNOLOGY-BASED SERVICE INNOVATIONS IN INTER-ORGANIZATIONAL SETTINGS

Stefanie Paluch, Nancy Wuenderlich

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.339-340