KOREASCHOLAR

THE ROLE OF ARTIFICIAL INTELLIGENCE IN SHAPING DIGITAL ENTREPRENEURSHIP: EXPLORING NEW BUSINESS MODELS AND ENTREPRENEURIAL SKILLS DEVELOPMENT

Konstantinos Fouskas, Dimitrios Stangkas

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1189-1199

THE ROLE OF B CORPS IN ADVANCING THE UN SUSTAINABLE DEVELOPMENT GOALS THROUGH SUSTAINABLE BUSINESS MODELS

Eundeok Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.387

ON ENCOURAGING GREEN LIVING – WHEN DOES A POSITIVE ROLE MODEL BACKFIRE?

Maggie Y. Chu, Lisa C. Wan

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.172