KOREASCHOLAR

SCARCITY AS A BRIDGE: TRANSFORMING MATERIALISM INTO ETHICAL CONSUMERISM

Minjeong Kim, Eric Haley, Matthew Pittman

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1311

HOW EMBEDDED CUES OF SUPPLY-BASED SCARCITY, SELF-CONGRUITY, AND PSYCHOLOGICAL OWNERSHIP INFLUENCE CUSTOMER ENGAGEMENT IN MARKETING COMMUNICATIONS?

Rawan Hamdan, Husni Kharouf, Yan Sun

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.1055

BUY NOW OR HOLD IT FIRST? THE IMPACT OF SCARCITY ON CONSUMER PURCHASES

Nuo Jiang, Kyungtag Lee

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.563

SCARCITY IN SERVICES

Shaheen Hosany

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.562

CONTRIVED VERSUS GENUINE SCARCITY IN QUICK COMMERCE PLATFORMS

Sakshi Agrawal, Sajith Narayanan

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.561

THE ROLE OF TIME IN CONSUMER REACTIONS TO SCARCITY APPEAL

Woo Li Ko, Sungkyu Lee

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.655

AD EXPOSURE SEQUENCE IN SCARCITY MARKETING

Sujin Kim, Kacy Kim, Sukki Yoon, Tae Hyun Baek

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.761-766

EXPLORING SCARCITY IN MOBILE PROMOTION AND IMMEDIATE PURCHASE INTENTION

Qin Sun, Rajasree K. Rajamma, Deborah D. Heisley, Mahmoud A Soliman

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.91-95

THE EFFECT OF SCARCITY INFORMATION ON EVALUATIONS OF IMPORTED FOODS

Jungkeun Kim, Euejung Hwang, Jae-Eun Kim, Yuri Seo

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.795

SHELF-BASED SCARCITY & SHELF ORGANISATION: IMPACT ON CONSUMER PERCEPTIONS FOR LUXURY CHOCOLATE

Siobhan Hatton-Jones, Billy Sung, Min Teah

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.692

EFFECTS OF SCARCITY APPEALS, SELLER CREDIBILITY, PRODUCT TYPE, AND CONSUMER ORIENTATION ON CONSUMER PURCHASE INTENTION

Younglan Kim, Junyean Moon

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.85-86