KOREASCHOLAR

MAPPING THE EVOLUTION OF OLFACTORY MARKETING: A BIBLIOMETRIC ANALYSIS OF SCENT RESEARCH IN CONSUMER BEHAVIOR

Fangzhou Li, Katsutoshi Yada

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.1146-1166

THE EFFECT OF SCENT MARKETING ON THE EMOTIONS AND PREFERENCES OF GENERATION X

Jakub Berčík, Jana Gá lová, Johana Paluchová, Katarí na Neomá niová

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.844-848

DOLLARS & SCENTS: BUILDING BRAND-RELATIONSHIPS IN STORES

Catarina Marques, Rui Vinhas da Silva, Bárbara Filipa Cardoso

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.986-987

THE EFFECT OF AMBIENT SCENT AND BACKGROUND MUSIC ON CONSUMER PERCEPTION AND CHOICE

Atsuko Inoue

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1547