KOREASCHOLAR

THE IMPACT OF COVID-19 ON ONLINE SEARCH ADVERTISING MARKET

Sehyun Lee, Dongyoung Jeong, Kyeonghan Bae, Jaunghyun Hwang, Alex Jiyoung Kim

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.368

EXAMINING THE IMPACT OF SPONSORED SEARCH RESULTS ON CHOICE

Abhimanyu Bhattacharya, Stacey Robinson, Satadruta Mookherjee, Herman Blote

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.341

ROLE OF MOBILE VISUAL SEARCH IN ON-LINE FASHION RETAILING

Tungyun Liu, Eunju Ko, Heeju Chae

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.1348

EFFECTIVE PAID SEARCH ADVERTISING STRATEGIES FOR SMALL AND MEDIUM-SIZED BUSINESSES WITH LIMITED BUDGET

Sungha Jang, Alex Kim, Jiho Yoon

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.1321-1327

UNDERSTANDING ONLINE USERS BY SEGMENTING THEIR SEARCH KEYWORDS: EMPIRICAL ANALYSIS FROM ONLINE AUTO INSURANCE SEARCH ADVERTISING

Moon Young Kang, Sunghoon Kim

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.24-27

FROM SPONSORSHIP TO PARTNERSHIP: IN SEARCH OF A PARTNERSHIP PORTFOLIO FRAMEWORK IN THE SPORTS INDUSTRY

Sabrina C. Thornton, Benjamin Dehe, David R. Bamford

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.1086

THE RELATIONSHIP BETWEEN CONSUMER CLICKS AND ADVERTISER BIDS IN SEARCH ADVERTISING

Alex Jiyoung Kim, Sungha Jang, Hyun S. Shin

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.269-270

SEARCH TRIANGLE: INTEGRATING SEARCH INTENTION IN SEARCH ENGINE ADVERTISING

Carsten D. Schultz

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) pp.1669-1684

IN SEARCH OF LEARNING STRATEGY: THE ROLE OF ASYMMETRIC SPECIALIZATION IN EXPLAINING FIRM PERFORMANCE AMONG CHINESE HIGH-TECHNOLOGY FIRMS

Jie Wu, Siaoyun Chen

Global Marketing Conference 2016 Global Marketing Conference at Hong Kong (2016.07) p.1204

IN SEARCH OF BALANCED MARKET ORIENTATION: INTERNAL MARKETING, EXTERNAL MARKETING AND THE ROLE OF CULTURE IN THE TOURISM SECTOR

Antonios A. Giannopoulos, George J. Avlonitis

Global Marketing Conference 2014 Global Marketing Conference at Singapore (2014.07) pp.1957-1962