KOREASCHOLAR

HOW SELF-CONSTRUAL INFLUENCES PRODUCT ENVIRONMENTAL PERCEPTION: THE SURPRISING RESULT!

Wanida Srirattanapatanon

Global Marketing Conference 2023 Global Marketing Conference at Seoul (2023.07) p.520

A QUALITATIVE APPROACH TO UNDERSTANDING SELF-CONSTRUAL

‘Ilaisaane M.E. Fifita

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.793

ME, MYSELF, AND I: THE IMPACT OF SELF-CONSTRUAL AND IMAGECONGRUENCE ON CONSUMER PURCHASE INTENTION TOWARDS SUSTAINABLE GOODS

René Versteegh, James E Richard, Michelle Renton

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) pp.585-590

THE INTERACTIVE MODERATING ROLE OF SELF-ESTEEM AND INDEPENDENT SELF-CONSTRUAL ON BRAND EVALUATIONS: A CROSSNATIONAL STUDY

Yoko Sugitani, Riccardo Rialti

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.173