KOREASCHOLAR

I AM TOO GOOD TO BE TRUE: HOW SELF-ENHANCEMENT MOTIVATIONS SHAPE PROSOCIAL BEHAVIOR OF ENTITLED INDIVIDUALS

Alexandra Polyakova

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.678-684

MIRROR MIRROR: NATIONAL SELF-ENHANCEMENT BIAS

Suneal Bedi, David Reibstein

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) p.456

THE NARCISSISTIC DESIRE FOR ORIGINAL VERSUS COUNTERFEIT LUXURY: SELF EXPRESSION OR EGO-ENHANCEMENT?

Fernando Fastoso, Boris Bartikowski, Siqi Wang

Global Marketing Conference 2020 Global Marketing Conference at Seoul (2020.11) pp.289-297