KOREASCHOLAR

THE DUAL PATHWAYS OF SELF-ESTEEM IN PARASOCIAL RELATIONSHIPS: NEED FOR UNIQUENESS AND UNSATISFIED BELONGING

Jianing Yu, Akinori Ono

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) p.869

OVERCONFIDENCE OR RESILIENCE? INVESTIGATING THE DUAL ROLE OF SELF-ESTEEM IN CONSUMER DECISION-MAKING

Heejung Park, Matthew Lunde, Narang Park

Global Marketing Conference 2025 Global Marketing Conference at Hong Kong (2025.07) pp.514-518

THE INTERACTIVE MODERATING ROLE OF SELF-ESTEEM AND INDEPENDENT SELF-CONSTRUAL ON BRAND EVALUATIONS: A CROSSNATIONAL STUDY

Yoko Sugitani, Riccardo Rialti

Global Marketing Conference 2018 Global Marketing Conference at Tokyo (2018.07) p.173